Digital Content and Engagement Officer

Freelancingforgood; City of Edinburgh; On-site; GBP 35,000; Part time

Job summary

Friends of the Earth Scotland seeks a Digital Content and Engagement Officer to enhance their digital communications. This part-time role involves creating engaging content, managing social media, and supporting campaign objectives, requiring strong digital skills and a commitment to environmental values.

Qualifications

• Minimum three years' experience in digital communications, ideally in campaigning.
• Strong skills in video production and graphic design.
• Ability to manage social media channels effectively.

Responsibilities

• Lead on creating and publishing engaging content for social media.
• Monitor and report on digital channel performance.
• Develop strategies to deepen supporter engagement.

Skills

Video production

Graphic design

Social media management

Written communication

Performance reporting

Tools

Wordpress

Nationbuilder

Job description

Friends of the Earth Scotland are looking for a Digital Content and Engagement Officer to join their team.

Overview:

• Part-time position: 4 days per week
• Language: English
• Location: Edinburgh, Scotland
• Salary: £35,000 per year
• Applications closing: 25th May

Job Description

This is a new role in Friends of the Earth Scotland with a wide range of responsibilities for public facing digital communications. Sitting within the Communications and Engagement team, the postholder will work closely with campaigners across the organisation, the Movement Building team, the Operations team, our political staff, and senior management.

This is a key role that will add much needed capacity to FOES’ social media work, providing a strategic approach to producing high quality content which will support and increase engagement for local campaign groups right through to flagship national campaigns.

Following a strategic approach, it will require taking a leadership role to help achieve the team and overall organisational goals.

Our campaigns can be varied and range from advocating for transformative solutions to challenging environmental problems. Our current priority campaign is to stop a proposed new gas burning power station with carbon capture in Peterhead, Aberdeenshire – as part of our broader aim to ensure a fair and fast transition away from fossil fuels in Scotland and around the world.

What will you do

The Digital Content and Engagement Officer will work closely with the Movement Building team, communications colleagues and campaigners to develop and implement realistic pathways for deepening supporter engagement. These activities could range from coordinating email communications, developing our online platforms, member recruitment, and promoting events.

The role requires excellent forward planning and flexibility to adapt to changing external circumstances. Work is often fast-paced and under pressure to keep up with fast moving media and political stories. Reputation and risk must be carefully considered with all communications work.

The postholder will be required to keep up to date with best practices across FOES’ channels, as well as organisational Communications and Data Protection policies.

Part of this role will be to provide ad hoc digital communications training, guidance and support for FOES staff, members and volunteers and occasionally support the work of allies and related coalitions. It is encouraged to explore new tools and techniques to improve overall engagement.

The majority of the content creation will be done in-house but, it may be necessary at times to use the services of external providers, for example designers, photographers and videographers. This will include project managing and seeking the right providers to make the best use of allocated budget.

Responsibilities

• Ensure the delivery of high quality, engaging digital output for Friends of the Earth Scotland, helping to deliver on the organisation’s strategic and campaign objectives
• Lead on creating, editing and publishing engaging, informative content (graphics, videos, text) for the organisation’s social media accounts to expand reach and engagement with our campaigns.
• Increase supporter engagement online, including developing pathways to deepen engagement with key campaigns through use of digital tools such as our website, email supporter list, and the Nationbuilder platform
• Monitor, analyse and report on the performance of digital channels and use the data to adapt strategies accordingly.
• Contribute to the development of effective communication and content strategies, with engagement from the inception stage right through to delivery
• Use digital tools to support key organisational activities such as membership recruitment and fundraising appeals
• Uphold Friends of the Earth Scotland’s visual identity and brand
• Support the effective use of Google Ads and SEO
• Build understanding and capacity of digital communications within the FOES team and our wider movement.

Role Requirements

Essential:

• At least three years’ experience of working in a digital communications role, ideally in a campaigning organisation
• Excellent video production skills for social media, with the ability to turnaround content quickly
• Excellent graphic design skills
• Experience of managing social media channels
• Experience of understanding and interpreting complex information and communicating it in an accessible, engaging manner
• Experience of reporting on performance and progress in digital output
• Strong written communication skills
• Experience communicating with different audiences across a range of channels
• Ability to plan, prioritise and manage a varied workload to often tight deadlines.
• Demonstrable understanding of and commitment to Friends of the Earth Scotland’ values

Desirable:

• Experience of working in a fast-paced campaigning environment
• Experience with Nationbuilder or similar CRM systems
• Experience of using website content management systems such as Wordpress
• Familiarity with online campaign action platforms or petition tools
• Experience of managing the production of visual content video by external suppliers
• Experience of sharing digital skills to build capacity of others
• Strong IT skills including Microsoft Word, Excel, apps
• Familiarity with data privacy and GDPR

How to apply?

To apply please send a cv and a cover letter (the cover letter to be no longer than 2 pages) highlighting why you are interested in applying and how your knowledge, skills and experience meet the person specification by giving examples to [e-mail].

You are welcome to include links to 2-3 examples of your video output.

We would be grateful if you could also complete our Equal Opportunities Monitoring Form and include this in your email.

Candidates who have been selected for interview will hear shortly after the closing date, Sunday 25th of May 2025 at Midnight.

Please let us know if you require any adjustments throughout the selection process.

The recruitment process will include an in-person interview in our office in Edinburgh on Wednesday 4th of June 2025.