Digital Content and Communications Officer

Kent and Medway NHS and Social Care Partnership Trust; Maidstone; On-site; GBP 30,000 - 40,000; Full time

Job summary

A regional healthcare provider is seeking an experienced digital content and communications officer to enhance their online presence. The role involves supporting the development of an accessible intranet and patient literature, writing engaging content, and ensuring compliance with accessibility standards. The ideal candidate will possess excellent written skills and knowledge of WCAG principles. Frequent travel between sites in Kent and Medway is required.

Qualifications

• Experience in digital content creation and management.
• Ability to write engaging and informative content.
• Understanding of accessibility guidelines.

Responsibilities

• Support in developing new intranet and public trust website.
• Write and create engaging content for patient literature.
• Conduct user research to enhance digital experiences.
• Plan and implement campaigns across digital channels.

Skills

Excellent written skills

Knowledge of WCAG writing principles

Project management

Content creation

Content management systems (CMS)

User experience enhancement

Job description

There has never been a more important time to work in mental healthcare. Every year, across the UK, around 1 in 4 people will experience mental ill health. As the largest provider of mental health care in Kent and Medway we recognise the vital role we play beyond delivering outstanding care.
This role is looking for an experienced digital content and communications officer to join our communications and engagement team.
You will help support the delivery of an exciting new public facing trust website and patient literature library. This is an exciting time as we are investing in our digital content and communications discipline to create a better experience for our staff and patients., 1) Support the brand and digital communications manager developing our new intranet and support the delivery of a new front facing trust website: Supporting project management, content writing and CMS maintenance.
2) Support the development of a new digital patient literature library. Writing and creating a new digital patient advice library for our staff and patients to use.
3) Content management: Write, create, edit, and publish engaging and informative content across intranet, websites and social media aligned to our voice and tone.
4) User experience enhancement: Support user research, analyse feedback, and implement improvements to enhance user experience and develop content.
5) Digital communications: Support and work with departments, teams, and content creators to align messaging and maintain brand consistency. Plan and implement campaigns across website, intranet and social media using best practice.
6) Information architecture: Support maintaining the information and content architecture for the intranet and website.
7) Training and support: Support and lead training and support to content contributors on using the intranet, writing for web best practices, and accessibility guidelines.
8) Analytics and reporting: Support with website and intranet analytics to evaluate performance and identify areas for improvement.
9) Compliance and governance: Ensure compliance with policies, accessibility (WCAG), legal requirements, and GDPR.

Working for our organisation
Come and work with us in the Garden of England where we combine exceptional professional development opportunities with a tremendous quality of life.
We are Kent and Medway NHS and Social Care Partnership Trust (KMPT), providing mental health, learning disability and specialist services, serving 1.8 million people across the county.
The Trust (rated Good overall by the CQC and Outstanding for care) has 3,283 staff working in 66 buildings across 33 locations, covering an area of 1,450 square miles.
You will be joining friendly, passionate colleagues, rich in their diversity, who are committed to providing excellent care to our service users and their loved ones.
The nature of our work attracts kindness and compassion as standard and everyone from our cleaners and porters to the chief executive and chairman are recognised as playing a vital role in providing an exemplary service.
Our strategy
Our mission is what we set out to do every day
We deliver brilliant care through brilliant people
Our vision is where we want to be in the future
To provide outstanding care and to work in partnership to deliver this in the right place, for every service user, every time.
Check out our recruitment videos Recruitment - YouTube

Working alongside the Brand and Digital Communications Manager, you will play a leading role in developing accessible content across all our channels. Your excellent written skills mean you can write excellent web content aligned to our voice, tone and Plain English ethos. You're an expert in WCAG writing principles, it's application and are able to help educate others on this journey.

KMPT provides a wide range of adult mental health and learning disability services to our local population of 1.8 million people in Kent and Medway. Each year we care for over 2000 people in our hospitals and 54,000 people in the community.

Please note - there will be frequent travel between KMPT sites across Kent and Medway. This is not a coding role meaning you will not be required to code and build.