Digital Content and Communications Officer

Florin Chilian; Maidstone; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading mental health service provider in Maidstone is seeking an experienced digital content and communications officer. This role will support the development of a new public-facing website and improve patient literature. The ideal candidate has skills in content writing, project management, and user experience analysis. Frequent travel across KMPT sites is required. Join us to enhance digital communication for over 1.8 million people in Kent and Medway.

Qualifications

• Experience in digital content development and communications.
• Ability to write engaging content that resonates with users.
• Familiarity with CMS tools and web management.

Responsibilities

• Support development of intranet and trust website.
• Create and publish content across various platforms.
• Monitor analytics for website performance.

Skills

Content writing

Project management

User research

Web analytics

Digital campaign planning

Job description

KMPT provides a wide range of adult mental health and learning disability services to our local population of 1.8 million people in Kent and Medway. Each year, we care for over 2000 people in our hospitals and 54,000 people in the community.

About the Role

We are seeking an experienced digital content and communications officer to join our communications and engagement team. You will support the delivery of a new public-facing trust website and patient literature library, enhancing digital content and communications to improve experiences for staff and patients.

Key Responsibilities

1. Support the Brand and Digital Communications Manager in developing our intranet and trust website, including project management, content writing, and CMS maintenance.
2. Assist in developing a digital patient literature library for staff and patients.
3. Create, edit, and publish engaging content across intranet, website, and social media, ensuring alignment with our voice, tone, and Plain English ethos.
4. Support user research, analyze feedback, and implement improvements to enhance user experience.
5. Collaborate with departments to align messaging, maintain brand consistency, and plan digital campaigns.
6. Maintain information architecture for intranet and website.
7. Lead training sessions for content contributors on web writing, accessibility, and intranet use.
8. Monitor website and intranet analytics to evaluate performance and identify improvements.
9. Ensure compliance with policies, accessibility (WCAG), legal requirements, and GDPR.

Additional Information

This role involves frequent travel across KMPT sites in Kent and Medway. It is not a coding role; technical coding skills are not required.

Join us in the Garden of England, where professional development meets a high quality of life. We are KMPT, serving 1.8 million people with mental health, learning disability, and specialist services. Our team of over 3,200 staff is committed to providing excellent care, recognized by a 'Good' rating from CQC and 'Outstanding' for care.

Our mission: "We deliver brilliant care through brilliant people." Our vision: "To provide outstanding care in partnership, in the right place, for every service user, every time."

For more details, see the attached Job Description and our recruitment videos on YouTube.