Digital Communications Officer

HFT; United Kingdom; Hybrid; GBP 32,000 - 42,000; Full time

Job summary

Hft is seeking a Digital Communications Officer to lead on creating and delivering digital content across the organisation’s channels, strengthening its online presence and telling its story with accessibility in mind.

You will collaborate with external website contractors, measure performance with analytics, and drive improvements to CMS, SEO and campaigns to reach diverse audiences.

Qualifications

• Experience creating digital content for websites, social media, email and other online channels.
• Ability to interpret digital analytics to improve performance.
• Strong written and verbal communication with good visual design skills (Canva or similar).
• Experience supporting website improvements, digital projects or integrated campaigns.

Responsibilities

• Create engaging digital content, including website copy, social media posts, graphics, videos and animations.
• Manage social media scheduling and develop creative ways to tell Hft’s story and engage audiences.
• Maintain and improve website content, accessibility, SEO and publishing standards.
• Coordinate website developments with external contractors, managing briefs, requirements and delivery.
• Support integrated digital communications campaigns across multiple channels.
• Monitor website and social media performance using Google Analytics and other tools, turning insights into recommendations.
• Manage competing requests, advise colleagues on digital best practice and identify opportunities to improve engagement.
• Work collaboratively across communications and marketing to deliver organisational priorities.

Skills

Content creation

Digital marketing

Analytics interpretation

Communication skills

Project management

Tools

CMS

Google Analytics

Canva

Job description

At Hft, our vision is to create a future where learning disabled people can live the best life possible. We work towards this by campaigning for positive change, providing personalised support and creating solutions for independent living.

We’re looking for a creative and digitally savvy Digital Communications Officer to join our External Communications team and help bring this vision to life.

If you’re passionate about creating engaging content, reaching new audiences and using digital communications to make a difference, this is an exciting opportunity to put your skills to meaningful use.

About the role

Reporting to the Senior External Communications & Media Manager, you’ll lead on creating and delivering digital content across Hft’s website, social media, email and other online channels.

You’ll help strengthen our digital presence, tell our story and engage audiences through creative, accessible and impactful communications. Working closely with colleagues and external website contractors, you’ll also drive improvements to our website and use analytics to measure performance and identify opportunities to do things better.

What you’ll be doing

• Create engaging digital content, including website copy, social media posts, graphics, videos and animations.
• Manage social media scheduling and develop creative ways to tell Hft’s story and engage audiences.
• Maintain and improve website content, accessibility, SEO and publishing standards.
• Coordinate website developments with external contractors, managing briefs, requirements and delivery.
• Support integrated digital communications campaigns across multiple channels.
• Monitor website and social media performance using Google Analytics and other tools, turning insights into recommendations.
• Manage competing requests, advise colleagues on digital best practice and identify opportunities to improve engagement.
• Work collaboratively across communications and marketing to deliver organisational priorities.

About you

You’re an organised, creative communicator who understands how to produce engaging digital content and reach different audiences. You’re confident managing competing priorities, building relationships and taking ownership of projects.

You’ll bring:

• Experience creating digital content for websites, social media, email and other online channels.
• Experience supporting website improvements, digital projects or integrated campaigns.
• Strong written and verbal communication skills, alongside excellent visual design skills using Canva or similar software.
• A good understanding of content management systems, social media platforms, accessibility and SEO.
• The ability to interpret digital analytics and use insights to improve performance.
• Strong organisational skills and the confidence to manage stakeholder expectations and competing deadlines.
• A proactive, collaborative approach, with the ability to work independently and handle sensitive information appropriately.

Why join Hft?

At Hft, your work will have a purpose beyond the everyday. You’ll help amplify voices, share powerful stories and raise awareness of the issues that matter to learning disabled people.

Our values guide everything we do:

Diverse – Championing equity, diversity and inclusion.

Kind – Leading with compassion.

Positive – Finding solutions and working together for progress.

Visionary – Creating a picture of what the best life possible can look like.

If you’re ready to use your digital communications skills to tell stories that matter and help create positive change, we’d love to hear from you.

Working arrangements

This is a national hybrid role with regular travel to Hft services and other locations across the organisation.

Recruitment Process

Applications close on: 2nd November 2026. Following your application, you’ll have an initial pre-screen call with a member of our Recruitment team before progressing to the formal interview stage. Interviews will take place t via Microsoft Teams, with the Hiring Manager and a member of Hft’s Executive Team.

Hft is committed to creating an inclusive workplace where everyone can thrive. We welcome applications from people with diverse backgrounds and experiences and will make reasonable adjustments throughout the recruitment process where required. If you require any support with your application, please contact Kate Boughton: [e-mail]