Digital Communications Executive

Confidential; Slimbridge; Hybrid; GBP 29,000 - 36,000; Full time

Benefits offered by this job

33 days annual leave

Free entry to wetlands centres

Contributory pension

Life Assurance

Cycle to work

Care first advice

Job summary

WWT is seeking a Digital Communications Executive to blend technical know-how with people-focused thinking, ensuring colleagues and supporters get the most from our digital tools. You will help optimize digital channels to engage more people with wetlands and to inspire action for nature.

Based at Slimbridge with hybrid working, you will manage content in our CMS, deliver email campaigns, and use analytics to improve performance while collaborating across fundraising, marketing and comms teams.

Qualifications

• Significant experience in a digital communications, digital marketing or web content role, including planning, building and maintaining content in a content management system.
• Hands-on experience building, testing and sending email campaigns, and using analytics to measure performance.
• Working knowledge of HTML and CSS and image editing software (such as Photoshop), with a solid grasp of SEO, usability and accessible web and email content.

Responsibilities

• Be the go-to person for colleagues across WWT, helping them get the most from our digital tools and supporting them in making our digital channels work as best they can.
• Support colleagues in using digital platforms and ensure content is accessible and user-friendly.
• Plan, build and maintain content in the CMS and coordinate with external agencies as needed.
• Build, test and send email campaigns and analyse results to improve performance.
• Collaborate with fundraising, marketing and communications teams to balance priorities and deliver projects on time.

Skills

Digital comms

Email marketing

HTML & CSS

Analytics

Content management

Tools

Photoshop

SEO tools

Job description

Digital Communications Executive

Salary: £32,630 per annum

Contract: 12-month fixed-term

Work Pattern: Full Time, 37.5 hours per week, Monday to Friday

Location: WWT Slimbridge GL2. We support hybrid working.

About The Role

We're looking for a Digital Communications Executive who combines technical know-how with a genuine understanding of people, and who puts their colleagues and supporters at the heart of every decision.

You'll be the go-to person for colleagues across WWT, helping them get the most from our digital tools and supporting them in making our digital channels work as best they can, to help WWT thrive.

Through your work, you'll play a key role in connecting more people with wetlands, inspiring action for nature and helping WWT restore wetlands and unlock their power for people and wildlife.

About You

• A desire to help others, with the patience, empathy and good humour to support colleagues and get satisfaction from enabling wider teams to do their best work.
• Excellent written, verbal and visual communication skills, with the ability to listen carefully, ask the right questions, explain technical concepts clearly and confidently support non-technical colleagues in using digital platforms.
• Significant experience in a digital communications, digital marketing or web content role, including planning, building and maintaining content in a content management system.
• Hands-on experience building, testing and sending email campaigns, and using analytics to measure performance and keep improving results.
• Working knowledge of HTML and CSS and image editing software (such as Photoshop), with a solid grasp of SEO, usability and accessible, inclusive web and email content.
• A genuine understanding of supporters, with a track record of putting them first and using insight, feedback and analytics to shape content and journeys that work for real people.
• Experience working with external agencies, suppliers or freelancers to deliver digital projects on time and within budget.
• Strong organisational skills and attention to detail, with the ability to balance competing priorities from fundraising, marketing and communications teams and pick up live work quickly.

About Us

We're WWT, and we're on a mission to restore the super-powered ecosystems we call wetlands. There's never been a more important moment for our work, and we've got some phenomenal people on the case.

Whether they're taking a new visitor under their wing, or conducting ground-breaking research further afield, our team are second to none. And there's nothing we love more than watching them soar.

Whatever you do here, you'll be helping to restore wetlands and unlock their power. So, the only question left is, what role will you play?

Why you'll love working at WWT

• Wake up every day knowing your work is helping to restore wetlands, and our world
• Be surrounded and inspired by our team of passionate, dedicated people
• 33 days annual leave (which goes up to 38 days after 5 years of service) - this includes bank holidays and you have flexibility to take those days whenever you want
• Free entry to all our wetland centres, including your family
• Free car parking and secure bike storage areas
• Colleague discount on shopping and memberships
• Cycle to work scheme
• Contributory pension scheme
• Life Assurance of three times your salary, for peace of mind for your loved ones
• Independent personal, workplace and financial advice from Care first

Additional Information

This is a full time, 12-month fixed-term contract working 37.5 hours per week, Monday-Friday. Based at WWT Slimbridge Wetland Centre, with the opportunity for hybrid working. The role will be required to be at Slimbridge at least once a week and as required for key meetings.

Closing Date: Monday 30th November 2026

N.B. We reserve the right to close the advert early if we receive a sufficient number of applications from candidates who meet the required skills and experience. We therefore encourage early applications.

WWT is an equal opportunities employer and all applications will be considered solely on merit.

No agencies please.