Digital Commerce Lead

VanRath; Newtownards; On-site; GBP 60,000 - 80,000; Full time

Job summary

A growing DTC brand in Newtownards seeks a Digital Commerce Lead to drive online sales and strategy. The ideal candidate will have 3+ years in e-commerce, strong Shopify skills, and a data-driven mindset. Responsibilities include managing the Shopify store, optimizing performance marketing, and overseeing digital assets. Competitive salary plus performance-related bonuses offered.

Benefits

Competitive salary

Performance-related bonus

Supportive culture

Qualifications

• 3+ years' experience in an e-commerce or digital sales environment.
• Proven track record in direct-to-consumer online retail.
• Strong grasp of digital acquisition strategies and performance tracking.

Responsibilities

• Oversee all aspects of online retail performance.
• Lead the optimisation and operations of the Shopify store.
• Plan and execute performance marketing across multiple channels.

Skills

E-commerce strategy

Data-driven decision making

Performance marketing

Shopify experience

SEO and PPC

Education

Degree in Digital Marketing or Business

Tools

Shopify

Google Ads

Meta Business Suite

Email marketing tools

Job description

VANRATH are pleased to be assisting our client, a rapidly expanding DTC (Direct-to-Consumer) brand with a strong online presence, in their search for a Digital Commerce Lead to take full ownership of their online sales and growth strategy. This award-winning business designs and sells premium products exclusively through its digital storefront, boasting a robust turnover and a fast-paced marketing function backed by serious investment.

This opportunity is ideal for someone who thrives in data-driven environments, has hands-on Shopify experience, and wants to drive real revenue impact through e-commerce strategy and execution.

Location: Newtownards (Office-Based)
Employment Type: Full-Time, Permanent
Salary: Competitive base + performance-related bonus
Team: Digital Sales & Marketing

What You'll Be Doing:

As the Digital Commerce Lead, you will oversee all aspects of online retail performance, from platform optimisation to advertising campaigns. You will manage a busy and growing e-commerce environment, working closely with a 4-person marketing team.

Key Responsibilities:

• Lead the optimisation and day-to-day operations of the company's Shopify store.

• Manage product listings, pricing, catalog structure, and promotional assets.

• Plan and execute performance marketing across Google, Meta, and email channels.

• Utilise SEO, PPC, and keyword strategy to enhance visibility and search rankings.

• Monitor performance metrics including traffic, conversions, and customer acquisition cost (CAC).

• Align digital content and messaging across the website, banners, product pages, and promotional campaigns.

• Maintain accuracy of all digital assets including offers, imagery, and product information.

• Deliver actionable insights from consumer and competitor research.

• Oversee digital content tools and apps used for trading and content management.

What We're Looking For:

• 3+ years' experience in an e-commerce or digital sales environment.

• Proven track record in direct-to-consumer online retail.

• Strong grasp of digital acquisition strategies and performance tracking.

• Commercial understanding of online sales funnels and revenue levers.

• Familiarity with Shopify, Google Ads, Meta Business Suite, and email marketing tools.

• Degree in Digital Marketing, Business, or a related field is preferred.

Why Join?

• Work with a high-performing team during a pivotal growth phase.

• Be at the centre of e-commerce innovation in a product-driven business.

• Competitive salary and bonus structure linked to marketing performance.

• Supportive, entrepreneurial culture with clear paths for advancement.

If you would like more information on this or any other role please contact Jack Groves in the strictest confidence via Vanrath, or more importantly... click apply via the link