Digital Commerce Data Analyst

Ralph Lauren; London; On-site; GBP 35,000 - 60,000; Full time

Job summary

Ralph Lauren is looking for a member of the EMEA E-commerce planning & analytics team to deliver insights and support the optimization of the digital customer journey. The role focuses on data analytics to drive informed decision-making, requiring strong analytical and relationship-building capabilities.

Qualifications

• Proficiency in Adobe Analytics is essential.
• Strong SQL skills required.
• Experience with tools like Dataiku and Microstrategy is a plus.

Responsibilities

• Develop reporting suites to demonstrate ROI and profitability across digital campaigns.
• Create and maintain dashboards for monitoring key performance indicators.
• Solve complex business challenges using data analytics to support decision-making.

Skills

Proficiency in Adobe Analytics

SQL

Knowledge of Dataiku

Experience with Microstrategy

Experience with Tableau

Understanding of the ecommerce analytics landscape

Job description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, and constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion and fairness for all. We foster a culture of inclusion through Talent, Education & Communication, Employee Groups, and Celebration.

We are seeking a key member for the EMEA E-commerce planning & analytics team. This role ensures the delivery of insights, reporting, and advanced analytics to drive business decisions and support the optimization of the digital customer journey, customer services, and performance marketing. The successful candidate will solve complex business problems through data analytics and story-tell actionable insights to stakeholders to promote data-driven decision making. Building strong relationships with internal and external stakeholders, RLE associates, and other analysts is essential. The role also involves becoming a Subject Matter Expert (SME) for one of the Digital Commerce Teams, such as Performance Marketing, and proactively delivering innovative analytics in that space.

Responsibilities include:

1. Developing a reporting suite that demonstrates ROI and profitability across campaigns, collections, customer journeys, digital products, and merchandise using tools like Adobe, Dataiku, Microstrategy, covering all stages of the consumer journey, transactions, and customer interactions.
2. Creating and maintaining reports and dashboards with web analytics data and data visualization tools, aiming to automate reporting processes and monitor key KPIs against targets.
3. Solving complex business challenges through data analytics and translating data into actionable insights to support decision-making.
4. Participating in experimentation processes and UX improvements through A/B and MVT tests.
5. Monitoring competitors’ activities and providing updates on market trends and best practices.
6. Promoting tool awareness and capabilities within the E-commerce team, including Adobe, Microstrategy, and Dataiku.
7. Liaising with external agencies supporting digital analytics.

Required Skills & Knowledge:

• Proficiency in Adobe Analytics
• SQL
• Knowledge of Dataiku (preferred)
• Experience with Microstrategy (preferred)
• Experience with Tableau (preferred)
• Understanding of the ecommerce analytics landscape