Digital Club Engagement Manager

DFL; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading sports organization seeks an individual to enhance relationships with clubs and manage digital media strategies. This includes overseeing communications and driving collaboration to optimize engagement. Ideal candidates will have strong relationship management skills, creativity, and a background in digital marketing. This role is pivotal in enhancing the Premier League's engagement strategies across multiple stakeholders.

Qualifications

• Proven experience in managing relationships, preferably in sports or marketing.
• Strong ability to interpret data for diverse audiences.
• Creative thinking with a willingness to explore new marketing methods.

Responsibilities

• Drive collaborations with Club personnel on Digital Media strategy.
• Manage communication strategy with internal and external stakeholders.
• Organise workshops to engage Clubs on digital performance.

Skills

Relationship management

Communication skills

Organisational skills

Digital marketing knowledge

Analytical thinking

Job description

The Premier League’s Digital Media business plays a vital role in helping grow the global reach of our competition, driving acquisition and increasing engagement among football and sports fans, in order to act as a meaningful global promotional vehicle for our member Clubs, broadcast licensees and commercial brand partners.

The Premier League’s Digital Media & Audience Development team aims to drive significant growth in audience reach and engagement across an earned, operated, owned and direct set of audiences.

To ensure successful delivery of our strategy, coordination, collaboration and relationship management with our 20 Clubs is essential. This exciting new role will drive those relationships, continuing to ensure Clubs remain aware of the opportunities made available to them and how best to activate them.

The ideal candidate should have strong knowledge of digital strategies, including marketing strategies deployed across owned channels using databases (via direct means). In addition, someone who thrives in managing relationships and driving meaningful collaborations via partnerships would be preferred.

This role will report into the Head of Partnerships & Distribution, and work closely with the rest of the Digital Media team and across the broader business, to understand the Premier League’s opportunities for growth, and support on turning those opportunities into reality.

Key Responsibilities

• Drive and enhance relationships and collaboration with Club personnel specific to the Premier League’s Digital Media strategy and its commitment on delivering value to Clubs.
• Manage day-to-day direct communication strategy, as well as liaising with key internal and external stakeholders to promote the Premier League’s and partner’s various products.
• Account management: Managing the overall relationships with Clubs relating to digital matters
• Aiding the wider Digital Media department (and beyond) collaborate and deliver value with and for Clubs
• Strategic implementation: Driving understanding amongst Clubs of the benefit of the Premier League’s referral strategies and guidance on how to best to take advantage
• Workshops: Lead the organisation of three key workshops across the season, used to meet with Clubs and relay PL Digital performance against our KPIs
• In collaboration with colleagues, support on key market activations and on ground opportunities to grow fanbase fans and reach new fans

Skills, Knowledge and Expertise

• A motivated, creative and organised individual with excellent communication skills
• Strong experience in relationships management, ideally in an account handling or supplier relationship environment
• Some experience working with insight, analytics and trends, including summarising reports
• Marketing: Familiarity with direct marketing and the ways of driving value from owned audience(s)
• Ability to interpret and explain data to both technical and non-technical audiences
• Sound knowledge of the sports marketing landscape as well as the role rights holders play within it.
• Ideation: Curiosity and willingness to explore and recommend new and innovative digital marketing methods.
• Strong organisational skills with the ability to schedule and prioritise multiple work streams effectively

Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who are or may be at risk of harm.

We will remove barriers that prospective candidates might face at any stage of our recruitment process. If you have a disability and would like the advert in an alternative format, or would like to talk about how we can adjust the interview process to best support you, please contact [e-mail]

About The Premier League

The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 900 million homes in 189 countries.

We have a wide variety of responsibilities. These include organising the competition and its Handbook as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.

The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.