Digital Channels & Content Marketing Executive

CIBSE; City Of London; Hybrid; GBP 28,000 - 33,000; Full time

Job summary

A leading professional institution in the UK is seeking a Digital Channels & Content Marketing Executive to develop and manage digital marketing strategies. The ideal candidate will have experience in social media platforms and reporting capabilities. Responsibilities include driving content strategy, managing social media presence, and creating engaging digital content. This role offers a competitive salary and a supportive working environment.

Benefits

25 days Annual Leave increasing to 27 days

Contributory pension scheme

Private Medical Insurance

Life Assurance

Health and Wellbeing benefits

Qualifications

• Demonstrable experience using Pardot and social media platforms.
• Experience managing paid advertising campaigns.
• Proficient with template and asset creation.

Responsibilities

• Drive content strategy across channels including planning and executing campaigns.
• Manage CIBSE’s social media presence, both organic and paid.
• Create and update digital marketing content that drives traffic.

Skills

Experience with social media platforms

Reporting capability in GA4

Strong stakeholder management

Excellent organisation skills

Tools

Pardot

Adobe Creative Cloud

Canva

Job description

Digital Channels & Content Marketing Executive

About CIBSE

CIBSE is the leading authority on building services engineering and a pioneer in responding to the threat of climate change, CIBSE exists to advance global best practice in the profession.

Through harnessing the expertise of our members, CIBSE represents the profession as a trusted voice to provide advice and guidance to Government on matters relating to construction, engineering and sustainability.

For over 127 years, CIBSE has supported a community of over 22,000 professionals worldwide in their pursuit of excellence in building performance, sustainability and safety to influence the well-being of individuals and communities of today and of future generations. CIBSE members continue to create the most environmentally friendly systems in major projects across the globe.

This is an exciting time to join CIBSE, a charitable organisation, which plays a critical role in a growing and changing sector.

About the role

This is an exciting role which will require you to plan, deliver and align channel marketing and content activities across CIBSE marketing. The role will primarily focus on social media, email marketing and content creation, while also supporting CIBSE’s communications activities and contributing to raising the Institution’s profile within the industry and beyond. It is a position that defines how CIBSE is represented digitally, maintaining an engaging and value-led 24/7 ‘shop window’ for the Institution.

Sitting within the marketing team, you will play a crucial role in ensuring brand consistency, a single tone of voice and optimise performance across social media and email marketing. The role will suit someone who is passionate about crafting consistent and engaging content for digital channels with a strong understanding of the constantly evolving social media landscape and the ability to keep pace with current trends. You will play a pivotal role in increasing CIBSE’s voice to external audiences and in raising the profile of the profession across our digital channels.

What you will do

• Drive the content strategy across channels including planning, scheduling and executing campaigns.
• Develop and manage CIBSE’s social media presence across all platforms, implementing both organic and paid advertising strategies to increase visibility, engagement and conversions.
• Monitor social media channels for trends, engagement and opportunities to improve brand visibility and lead generation activities to the website.
• Provide regular reports highlighting key performance and recommendations based on data driven insights.
• Create a consistent look and feel across channels, set best practice guidelines by channel and ensure CIBSE’s overall digital output is engaging, accurate, and impactful.
• Equip teams to self-serve across channels by providing templates and insights for optimum performance.
• Coordinate the annual email calendar to reflect engagement by audience and to optimise our outreach activities.
• Create new and updated digital marketing content that drives traffic and engages audiences. This includes experience in operating cameras for both photography and videography, along with editing skills.
• Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content across all channels.
• Continuously measure and improve content performance using reporting across Google Analytics, social media and other analytics tools.
• Present on email results and develop reports for Networks to showcase how their websites and emails are performing.
• Continually review and revise plans to improve email engagement and deliverability.
• Provide occasional support to the Comms team to include copywriting and proofreading, as required.

The above is not an exhaustive list of duties and you will be expected to perform other related tasks to meet the overall business objectives of the Institution.

What you will need to be successful

The role would suit a candidate who is looking for an autonomous opportunity, yet someone who is comfortable being hands on and happy to get stuck in from day one. You will have demonstrable experience using Pardot, social media platforms and with reporting capability in GA4, in addition to the following attributes which are desirable:

• Experience with Adobe Creative Cloud beneficial.
• Experience in managing paid advertising campaigns (e.g. Meta Ads, LinkedIn Ads, Google Ads).
• Experience operating a camera for basic photography and videography.
• Strong stakeholder management and relationship skills.
• Proficient with template and asset creation in Canva.
• Excellent organisation skills and ability to manage multiple projects at once.
• Experience working within a Charity and/or a professional body preferable.

If you’re interested in the role, we’d love to hear from you. This is an exciting opportunity not only to make a direct impact on CIBSE’s success but also to grow and develop professionally as the Institution continues to evolve.

What CIBSE offers you

• A supportive and friendly working environment
• Starting at 25 days Annual Leave increasing to 27 days with length of service, plus Bank Holidays
• Contributory pension scheme
• Family Friendly Leave
• Annual Travel Season Ticket Loan
• Cycle to Work Scheme
• Life Assurance
• Private Medical Insurance
• Cash Plan – cash back for routine healthcare treatments
• Health and Wellbeing benefits, including Mental Health support, and access to a 24/7 GP service.
• Referral Scheme
• Shopping portal, rewards programme, and gym discounts
• Hybrid Workingwhere people are ‘in the office more days than they are not’
• The chance to be part of an evolving, changing and exciting organisation that genuinely does change the world

Application Process

To apply for this role, please include your CV and cover letter outlining how you feel you would be a great fit for the role.

Closing Date

The deadline for all applications is 10 November 2025.

The pay for this role is:

up to £33,000 per year

We reserve the right to close this advert early if we receive sufficient applications. If you think you are a great fit for this role, please submit your application at the earliest opportunity.

The Institution is an equal opportunities employer. The post-holder will be expected to adhere to and support the Institution’s commitment to diversity, equality and inclusion.