Digital Campaigns Officer

The Right Ethos - Specialist External Affairs Recruitment; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a passionate individual to join their team in enhancing digital advocacy efforts. This role involves supporting e-mail marketing campaigns, managing action alerts, and analyzing campaign performance to drive engagement. The ideal candidate will possess strong analytical skills and a keen attention to detail, with a commitment to the organization's objectives. If you are driven by a passion for animal rights and have a knack for digital marketing, this opportunity could be your next great adventure in making a difference.

Qualifications

• Experience in e-mail marketing and automation is essential.
• Excellent analytical and communication skills are required.

Responsibilities

• Support e-mail marketing campaigns to boost engagement and awareness.
• Analyze and track the success of digital campaigns and action alerts.

Skills

E-Mail Marketing

Analytical Skills

Attention to Detail

Communication Skills

Problem Solving

Knowledge of Digital Marketing Trends

Teamwork

Ability to Work Under Pressure

French Language Skills

Dutch Language Skills

Tools

Google Analytics 4

Facebook Ads

Photoshop

Canva

Engaging Networks

Job description

Responsibilities:

• Support the advocacy e-mail programme by writing, building, and/or sending e-mail marketing broadcasts on behalf of PETA and other PETA entities to increase engagement with or awareness of campaigns
• Maintain and regularly update digital campaign action alerts, which may include updating campaign targets, ensuring the accuracy of the text, and writing campaign updates
• Build and publish action alerts or petitions on PETA’s and other PETA entities’ websites
• Analyse and test the success of e-mail engagement
• Track and analyse the success of action alerts
• Launch and analyse the performance of Facebook ads
• Problem solve technical problems related to action alerts and emails
• Assist the digital campaigns manager with e-mail list management, data hygiene, and growth
• Write blogs to raise awareness of PETA’s campaigns and animal rights issues
• Perform any other duties assigned by the supervisor

Qualifications:

• Experience in e-mail marketing and marketing automation
• Knowledge of Google Analytics 4 preferred
• Knowledge of Facebook ads preferred
• Knowledge of HTML an advantage but not essential
• Intermediate knowledge of photo editing using Photoshop or Canva
• Experience with e-campaigning tools such as Engaging Networks preferred
• Knowledge of the latest digital marketing trends
• Excellent analytical skills
• Excellent attention to detail
• Demonstrated excellent written and verbal communication skills
• Ability to work well under pressure and meet tight deadlines
• Demonstrated ability to work independently and as part of a team
• Strong work ethic with a focus on efficiency, patience, a positive attitude, and innovative ideas
• French and/or Dutch language skills are a strong advantage but not a requirement
• Knowledge of animal rights issues and PETA campaigns
• Adherence to a vegan lifestyle is strongly preferred
• Ability to advocate the organisation’s positions on issues to the public in a professional manner
• Commitment to the objectives of the organisation