Digital Campaigns Manager

Reed Specialist Recruitment; Nottingham; On-site; GBP 35,000 - 45,000; Full time

Job summary

A respected healthcare brand is seeking a Digital Campaigns Manager to lead marketing initiatives in Nottingham. This full-time role involves developing PR strategies, managing email campaigns, and analysing performance. Candidates should have a strong background in PR and digital marketing. Competitive salary up to £45,000 offered.

Benefits

Competitive salary

Full-time on-site role

Meaningful marketing initiatives

Qualifications

• Proven experience in PR, digital marketing, and email/SMS campaigns.
• Strong copywriting and content creation skills.
• Ability to analyse data and optimise marketing performance.

Responsibilities

• Developing and executing PR strategies to enhance brand visibility.
• Planning and delivering targeted email and SMS marketing campaigns.
• Analysing campaign performance and optimising for engagement.

Skills

PR experience

Digital marketing

Email marketing

Copywriting

Data analysis

Relationship-building

Job description

Are you ready to lead impactful campaigns and shape the voice of a trusted healthcare brand?

Do you have a strong background in PR, digital marketing, and email strategy?

Are you passionate about communicating sensitive health topics with clarity, empathy, and professionalism?

If you answered yes, then this could be the PERFECT opportunity for you!

A respected and growing healthcare and wellness brand is seeking a Digital Campaigns Manager to join their team full-time in the heart of Nottingham. This is a fantastic opportunity to lead strategic marketing initiatives that make a real difference in people's lives.

What you'll be doing:

• Developing and executing PR strategies to enhance brand visibility and reputation.
• Writing and distributing press releases and managing brand announcements.
• Building strong media relationships and ensuring timely press activity.
• Planning and delivering targeted email and SMS marketing campaigns.
• Analysing campaign performance and optimising for engagement and conversion.
• Creating compelling content for email, social media, and web campaigns.
• Collaborating with internal teams to ensure consistent messaging and branding.
• Staying up to date with trends in healthcare, wellness, and digital marketing.

What we're looking for:

• Proven experience in PR, digital marketing, and email/SMS campaigns.
• Strong copywriting and content creation skills.
• Ability to analyse data and optimise marketing performance.
• Experience with audience segmentation and targeted messaging.
• Knowledge of healthcare and wellness marketing, including sensitive topics such as:
  • Weight loss
  • Emergency contraception
  • Male hair loss
• Understanding of the pharmacy sector (preferred but not essential).
• Excellent communication and relationship-building skills.

What's in it for you:

• Competitive salary up to 45,000 (depending on experience)
• Full-time, on-site role (Monday to Friday)
• A chance to lead meaningful marketing initiatives in a purpose-driven business
• Work closely with leadership and contribute to a growing brand

If this sounds like your next career move, click the link to apply today!
For more information, reach out to Jonathan Price at Reed Marketing & Creative in Reading.