Digital Campaign Manager (12 month FTC)

Screwfix Direct Ltd.; Yeovil; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Discretionary bonus

Hybrid work

EV Car Scheme

Pension contributions

Health plan

Employee discount

Job summary

Screwfix Direct Ltd. is seeking a Digital Campaign Manager to own the digital campaign strategy across UK & IE websites and apps.

You will lead planning, prioritisation and optimisation of all activity, balancing customer needs with business priorities to maximise revenue. In a fast-paced team, you will drive experimentation through A/B testing, collaborate cross-functionally, and ensure content governance and accessibility standards are met.

Qualifications

• Experience in ecommerce campaigns and digital marketing.
• Analytical mindset with data-driven decision making.
• Ability to brief and shape online creative for onsite promotions.

Responsibilities

• Own the digital campaign strategy across UK & IE websites and apps.
• Lead planning, prioritisation and optimisation of campaign activity.
• Drive improvements in engagement, conversion and revenue using data.

Skills

E-commerce

Campaign management

Data analytics

A/B testing

Stakeholder management

Tools

GA4

ContentSquare

Bloomreach

Job description

Overview

Do you enjoy bringing campaigns to life and creating digital experiences that make a difference for customers?

At Screwfix, our website and app are a huge part of how we serve our customers, and our digital campaigns help them find what they need and get on with the job. We’re looking for a Digital Campaign Manager to join our E-Commerce team.

You’ll take ownership of campaigns across our UK and Ireland websites and apps, working with teams across Marketing, Commercial, Design and Digital to turn our customer and commercial plans into engaging digital experiences. From the initial planning and creative briefing through to launch and performance optimisation, you’ll bring campaigns together from start to finish, making sure every detail is right and every activity delivers for our customers and our business.

It’s a fast-moving environment where priorities can change, so you’ll need to enjoy working collaboratively, juggling multiple projects and seeing the impact of the campaigns you deliver.

This is a 12 month fixed term contract role to start from January 2027.

What's in it for you?

• Discretionary annual bonus up to 20%
• 33 days' holiday (including bank holidays, 5 of which can be taken flexibly)
• Hybrid working with up to 2 days working from home
• Flexible start and end times around core working hours
• Buy More Holiday - eligible colleagues can boost their holiday allowance by up to one extra week
• EV Car Scheme in Partnership with Tusker - eligible colleagues can lease a brand-new or pre-loved electric vehicle
• Up to 14% employer pension contributions
• Life cover up to 4x your salary
• Health cash plan and discounted gym memberships (up to 25% savings)
• 20% discount at Screwfix and B&Q

Responsibilities

• Own the agreed digital campaign and content strategy across all UK & IE websites and apps, ensuring activity delivers against commercial, customer and brand objectives.

• Lead the planning, prioritisation and optimisation of all digital campaign activity, balancing customer needs, business priorities and revenue opportunities.

• Accountable for optimising the performance of digital campaign content and customer journeys, using insight, analytics and customer behaviour data to drive continuous improvements in engagement, conversion and revenue.

• Define and govern the digital campaign roadmap, ensuring the effective execution of promotional, seasonal and reactive trading initiatives across all digital platforms.

• Lead cross-functional collaboration with Commercial Planning, Digital Trading, Marketing, Design, UX, Merchandising, Rewards and Technology teams, building alignment and influencing decisions to maximise business performance.

• Drive a culture of experimentation through A/B testing and data-led decision making, translating insights into actionable recommendations that improve customer experience and commercial outcomes.

• Lead the prioritisation and briefing process into Design and Digital teams, ensuring activity is commercially aligned, clearly defined and delivered to a high standard.

• Exercise independent judgement in managing competing priorities, responding effectively to changing trading conditions and business demands.

• Accountable for digital content governance, quality assurance, accessibility and inclusive design standards, ensuring compliance across all customer-facing digital experiences.

• Lead, coach and develop a Digital Campaign Planner, providing clear direction, performance support and development opportunities.

Qualifications

• Previous experience working in an E-Commerce role
• Experience in ContentSquare, Bloomreach or GA4 preferable
• Analytical and data driven with the ability to analyse & interpret data to make timely and considered decisions & actions
• High attention to detail
• Ability to organise and prioritise a large number of tasks and work calmly under pressure.
• Flexible, enthusiastic and motivated with the ability to work to targets in a deadline driven environment
• Proven ability to brief and shape online creative for onsite promotions.
• Able to motivate and influence others
• People management skills

At Screwfix, Your Wellbeing Comes First:

Financial wellbeing

• Wagestream access to track earnings and save
• Access to the Kingfisher Share Scheme
• Colleague support fund
• Exclusive offers and discounts via our Hapi app
• Cycle-to-work scheme and savings on bikes

Every day benefits

• Career progression and development programmes
• Coaching and mentoring to help you thrive
• Access to wellbeing resourcing including PepTalk
• Support networks available

Recruitment Process

We review applications on an individual basis, and if we feel you would be a good fit we’ll invite you for a call or Teams video for an informal chat about the role, and to see if we’re a good fit for you. From there you can expect a comprehensive process, with regular contact from the Talent Acquisition team who are always available, for any queries you may have.

We value open and honest conversations and collaboration, giving you a chance to learn about what we are doing in an informal and friendly environment. We want to know about you and why you feel that this is the opportunity that excites you.

Sustainability at Screwfix

We’re committed to building a better future for our community and our planet. That’s why we’re doing everything we can in six key areas: eliminating carbon emissions, reducing and recycling waste, sourcing responsibly, keeping products in use for longer, selling more sustainable products and providing sustainable packaging. We’re on a mission to put sustainability at the forefront of everything we do. Join us.

We’ve worked hard to create a culture of inclusivity and genuine community. We’re a company built on teamwork, and the best teams are ones in which everyone can share their view. Whatever your background, however you identify, you’ll be listened to, encouraged, and given the tools and training you need to get ahead. You’ll always know where you are with us. We’re open. We’re fair. And we believe in opportunities for everyone.

Please let us know at [e-mail] if you need any additional support or adjustments when it comes to your application.