Digital Campaign Manager

Legend; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading digital marketing firm in London is seeking a Digital Campaign Manager to drive brand awareness and manage digital campaigns across various platforms. The ideal candidate will have proven experience in campaign management, strong project coordination skills, and an analytical mindset. This hybrid role offers engaging development opportunities and the chance to be part of a diverse and talented team. Additional perks include tailored work-life balance and an annual bonus.

Benefits

Annual discretionary bonus

Paid annual leave

Long-term incentive plan

Engaging development opportunities

Qualifications

• Proven campaign management experience, ideally in multiple markets.
• Strong project coordination and stakeholder management capabilities.
• Hands-on execution with a self-starting energy.
• Experience in branding or awareness campaigns in regulated areas.
• Confidence in client management and business development.

Responsibilities

• Plan and launch digital campaigns across multiple GEOs.
• Act as liaison with external media publishers.
• Collaborate with internal teams on campaign objectives.
• Monitor and optimize campaign performance based on KPIs.
• Own the campaign calendar and reporting workflows.

Skills

Campaign management experience

Project coordination

Analytical mindset

Creativity

Client management

Job description

About Legend

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role

Legend is hiring a Digital Campaign Manager, reporting directly to our General Manager - Marketing.

This is an exciting opportunity as we embark on new marketing initiatives, making you the first hire into our newly formed marketing chapter within our Gaming vertical.

This is a hybrid role bridging content marketing and media partnership management. You will drive brand awareness by launching and managing digital campaigns across third-party platforms and media sites, expanding beyond our traditional methods. We are looking to partner with world leading publishers to drive and build brand momentum.

In this role, we value diverse perspectives and encourage you to apply even if you don\'t meet every qualification listed.

Your Impact

• Plan, coordinate, and launch digital campaigns across multiple GEOs, ensuring alignment with SEO, branding, and performance goals. You’ll own the end-to-end setup from ideation to go-live.
• Act as the primary liaison with external media publishers, managing communication, deliverables, and results tracking to ensure consistent message delivery and high campaign quality.
• Collaborate daily with internal teams — including SEO, Design, UX, and Product — to align creative assets and landing pages with campaign objectives and user journeys.
• Monitor performance and continuously optimise campaigns based on key KPIs, user engagement signals, and stakeholder feedback — reporting insights and results across functions.
• Own the campaign calendar and reporting workflow within the marketing team, ensuring visibility, consistency, and impact across initiatives.

What You'll Bring

• Proven campaign management experience — you’ve owned multi-channel digital campaigns from planning through to reporting, ideally across multiple markets (UK & IRE).
• Strong project coordination and stakeholder management — you can align multiple teams (SEO, UX, product, design) while keeping campaigns moving on time and on brief.
• Creative and analytical mindset — you understand how brand and performance intersect, and can both shape compelling narratives and optimise towards KPIs.
• Hands-on execution and self-starting energy — you’re proactive, thrive in ambiguity, and don’t wait for instructions to create impact.
• Experience with branding or awareness campaigns — especially in competitive or regulated spaces like iGaming, fintech, or digital media — is a strong plus.
• Client management and business development — you’re confident building relationships with external partners, identifying collaboration opportunities, and delivering mutual value through strategic campaign execution.
• Analytical mindset — you use data to inform decisions, uncover insights, and continuously improve campaign performance, balancing intuition with evidence.

The Interview Process

• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our team, General Manager - Marketing and Senior Off-Page Manager (1 hour video via Zoom)
• 3rd: Values interview with our team, General Manager - Marketing and Head of Digital PR (1 hour video via Zoom)

Why Legend?

• Super smart colleagues to work alongside and learn from.
• Engaging development opportunities at all levels.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year\'s, allowing you to enjoy downtime without dipping into your annual allowance.
• Long term incentive plan so we can all share in the growth and success of Legend.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on [e-mail], and we\'ll do all we can to support you.