Digital Campaign Architect — Client-Focused

Four; Cardiff; Hybrid; GBP 28,000 - 36,000; Full time

Job summary

Four is a leading independent agency seeking a curious and organised Digital Account Executive to join our team in Cardiff. You will sit at the heart of client accounts, turning briefs into well-planned, well-run digital campaigns and presenting clear recommendations.

This hands-on role involves audience research, setting up paid activity, campaign delivery checks and turning performance data insights into actions.

Qualifications

• Clear and effective written and verbal communication.
• Excellent organisation, time management and attention to detail.
• Curiosity about digital media, advertising, technology, business and culture.
• A practical, proactive approach, with a willingness to ask questions, solve problems and suggest better ways of doing things.
• Comfort working with numbers, data and spreadsheets.
• Creativity, commercial awareness and an instinct for what makes communications effective.
• The ability to balance priorities, meet deadlines and stay positive in a busy agency environment.
• A collaborative approach and a genuine desire to learn.

Responsibilities

• Plan and deliver digital campaigns across client accounts.
• Help manage day-to-day activity across client accounts, keeping actions, timings and deliverables on track.
• Respond to client requests promptly, accurately and with a positive, solutions-focused approach.
• Prepare status reports, contact reports, presentations, campaign updates and other client materials.
• Join client calls, meetings and events, contributing effectively and representing Four professionally.
• Build strong working relationships with clients, colleagues, media owners and suppliers.
• Support paid campaigns across Google Ads, Google Display Network, YouTube, Meta, Instagram and LinkedIn.
• Help with campaign preparation and set-up, including audience selection, keyword research, copywriting, formats, tracking and asset requirements.
• Turn client objectives into clear briefs and practical digital media plans, with support from senior colleagues.
• Coordinate with creative, content and account teams so campaigns launch with the right assets, specifications and approvals.
• Monitor delivery, budgets and performance, flagging issues early and spotting opportunities to improve results.
• Use advertising platforms, analytics and dashboards to monitor campaign performance.
• Produce accurate weekly, monthly and end-of-campaign reports.
• Help turn data into useful insight, explaining what happened, why it matters and what we should do next.
• Develop confidence working with Google Analytics, Google Ads, Meta advertising tools, Google Trends and audience insight platforms.
• Carry out desk research to support campaign planning, client work and new business.
• Use audience, market and media planning tools to strengthen recommendations.
• Keep up with digital platforms, consumer behaviour and the wider media landscape.
• Bring useful ideas, examples and emerging opportunities into the team.
• Support pitches and proposals with research, ideas and digital recommendations.
• Take part in internal learning, platform training and relevant external courses.
• Share knowledge, support colleagues and play an active part in agency life.

Skills

Communication

Organisation

Curiosity

Problem solving

Numbers & data

Collaboration

Tools

Microsoft 365

Excel

PowerPoint

Word

Outlook

Teams

Job description

Four is a leading independent agency seeking a curious and organised Digital Account Executive to join our team in Cardiff. You will sit at the heart of client accounts, turning briefs into well-planned, well-run digital campaigns and presenting clear recommendations.

This hands-on role involves audience research, setting up paid activity, campaign delivery checks and turning performance data insights into actions.