Digital Business Analyst (7331)

Cromwell Group (Holdings) Ltd; Leicester; Hybrid; GBP 55,000 - 70,000; Full time

Job summary

Cromwell Group (Holdings) Ltd in Leicester is seeking a Digital Business Analyst to shape our B2B eCommerce platform. You will translate complex business needs into clear, delivery-ready requirements for our development and QA teams.

Working with Product Owners, developers, QA and stakeholders, you will lead requirement discussions, craft INVEST-compliant user stories with Given/When/Then criteria, and ensure backlog readiness for delivery.

Qualifications

• 5+ years' experience as a Business Analyst within a digital or technology delivery environment.
• Demonstrable experience creating INVEST-compliant user stories and Gherkin-syntax acceptance criteria using Given/When/Then.
• Strong requirements elicitation skills, with experience leading workshops and turning complex information into clear, actionable requirements.
• eCommerce experience and understanding of product catalogues, pricing, checkout, order management and customer accounts.
• Experience working within Agile/Scrum teams, with a good understanding of sprint ceremonies and backlog management.
• Excellent attention to detail and communication skills, with the confidence to challenge assumptions, identify gaps and work effectively with technical and non-technical stakeholders.

Responsibilities

• Lead structured requirement-gathering sessions and workshops with business stakeholders, subject matter experts, designers and QA teams.
• Translate business requirements into clear, INVEST-compliant user stories with detailed Gherkin-syntax acceptance criteria.
• Break down complex requirements into appropriately sized stories, identifying dependencies, edge cases and potential gaps before development begins.
• Maintain high standards of backlog readiness, ensuring requirements are clear, complete and ready for estimation and delivery.
• Work closely with development and QA teams throughout delivery, supporting defect triage, clarification and User Acceptance Testing (UAT).
• Build strong cross-functional relationships and proactively resolve requirements questions, blockers and ambiguity throughout the delivery lifecycle.

Skills

Requirements elicitation

User stories

Agile/Scrum

Stakeholder management

Tools

Gherkin syntax

SQL

API requirements

Job description

As our new Digital Business Analyst, you'll play a key role in shaping the continued development of Cromwell's B2B eCommerce platform. Sitting at the heart of our Digital team, you'll turn complex business needs into clear, delivery-ready requirements that enable our development and QA teams to build, test and release with confidence.

Working closely with Product Owners, developers, QA, UX/UI and stakeholders from across Cromwell, you'll lead requirement discussions, challenge ambiguity and translate ideas into high-quality user stories and acceptance criteria. This is a hands‑on role for an experienced Business Analyst who enjoys getting into the detail, solving complex problems and making a tangible difference to the digital experience we provide our customers.

Some of your key responsibilities:

• Lead structured requirement‑gathering sessions and workshops with business stakeholders, subject matter experts, designers and QA teams.
• Translate business requirements into clear, INVEST‑compliant user stories with detailed Gherkin‑syntax acceptance criteria.
• Break down complex requirements into appropriately sized stories, identifying dependencies, edge cases and potential gaps before development begins.
• Maintain high standards of backlog readiness, ensuring requirements are clear, complete and ready for estimation and delivery.
• Work closely with development and QA teams throughout delivery, supporting defect triage, clarification and User Acceptance Testing (UAT).
• Build strong cross‑functional relationships and proactively resolve requirements questions, blockers and ambiguity throughout the delivery lifecycle.

What do I need to be successful in this role?

• 5+ years' experience as a Business Analyst within a digital or technology delivery environment.
• Demonstrable experience creating INVEST‑compliant user stories and Gherkin‑syntax acceptance criteria using Given/When/Then.
• Strong requirements elicitation skills, with experience leading workshops and turning complex information into clear, actionable requirements.
• eCommerce experience and a strong understanding of areas such as product catalogues, pricing, checkout, order management and customer accounts.
• Experience working within Agile/Scrum teams, with a good understanding of sprint ceremonies and backlog management.
• Excellent attention to detail and communication skills, with the confidence to challenge assumptions, identify gaps and work effectively with technical and non‑technical stakeholders.

Experience within B2B eCommerce, eProcurement integrations such as PunchOut, EDI, SAP Ariba or Coupa, API requirements, SQL, AWS or AI‑enabled digital products would be particularly advantageous.

What's in it for me?

• A competitive salary alongside inclusion into our company bonus scheme. Our Cromwell Incentive Plan reinforces our key principle of winning as one team and sharing in our success.
• Enhanced employer pension contribution.
• Our Private Medical Insurance offers eligible team members the ability to access a broad range of treatments quickly when they need it the most.
• 22 days annual leave entitlement plus Bank Holidays, with the opportunity to purchase additional annual leave.
• Enhanced Maternity & Paternity pay to support you and your family during life's important moments.
• A company‑funded Healthcare Cash Plan, giving you access to everyday healthcare benefits.
• Employee Assistance Programme (EAP), providing confidential support whenever you need it.
• The opportunity to make a real impact on a digital platform used by businesses across the UK and internationally.

Who are Cromwell?

No matter where you are in your career – or where you want to be – we're here to create a great place to work where you can grow, perform and love what you do. At Cromwell, we're all individuals with unique backgrounds and personalities, but we have one thing in common: delivering exceptional service for our customers. And we do this through our purpose of Keeping Industry Working.

Cromwell has been established for over 50 years and is one of the UK's leading suppliers of industrial tools, maintenance, repair and operational products. We provide our customers with an unrivalled range of products and technical expertise, helping businesses across a wide range of industries operate safely, efficiently and effectively.

Diversity & Inclusion

Our aim is to create an environment that is welcoming to all people and ensures we treat each other and our customers with respect. We value different perspectives, encourage innovation and create a workplace where everyone feels able to contribute, develop and succeed.

About Cromwell

Cromwell has been around for over 50 years, supplying an unrivalled choice of cutting tools, power tools, hand tools and safety equipment into all industries, professions and trades. We offer next day delivery or collection from our nationwide branch network, supported by an overnight UK logistics operation. Our team of over 1500 people are proud to be keeping industry working.

We’re all individuals, yet we’re very much one united team. We treat everyone fairly – regardless of gender, sexual orientation, background, age or disability – and give everyone opportunities for new and varied experiences. Inclusion means not just accepting people for who they are, but showing respect and making adjustments to help people and remove all barriers; it’s about creating a culture where everyone is respected, empowered and able to realise their full potential.

Cromwell is committed to being an Equal Opportunity Employer. We welcome applications from all suitably qualified candidates, regardless of their race, gender, disability, religion/belief, sexual orientation, or age. We are also committed to offering applicants from the armed forces community (current and past) an interview if they meet the minimum requirements for the role.