Digital Business Analyst

Tech4; Southampton; On-site; GBP 50,000 - 60,000; Full time

Job summary

Tech4 is seeking a Digital Business Analyst to bridge business and digital delivery across websites and mobile apps. You will translate roadmap priorities into clear user stories, functional specs and testable requirements, collaborating with Developers, UX designers and third-party suppliers.

You will run workshops, map customer journeys, define scope and success metrics, and support testing and deployment.

Qualifications

• Minimum 3 years' Business Analysis experience delivering digital products.
• Strong experience writing user stories and acceptance criteria.
• Experience working within Agile delivery environments.
• Experience with website redesigns, platform migrations and mobile app projects.

Responsibilities

• Act as the key interface between business stakeholders, developers and third-party suppliers and translate needs into clear user stories and specifications.
• Facilitate workshops, interviews and discussions to elicit requirements for websites, mobile apps and supporting platforms.
• Define project scope, objectives, benefits, dependencies and success measures, mapping customer journeys.
• Identify opportunities to improve engagement, conversion and operational efficiency while ensuring scalable, practical solutions.
• Support delivery from concept through to implementation, including testing and deployment activities.

Skills

Business Analysis

User stories & acceptance criteria

Agile delivery

Stakeholder engagement

Job description

Digital Business Analyst (Website and Mobile App) is required by fast growing and highly successful organisation.

Purpose of the role

The Digital Business Analyst acts as the critical link between the business and digital delivery, ensuring that their website, mobile app and supporting platforms effectively meet customer needs and business objectives. The role leads requirements gathering, customer journey analysis and solution design across the digital product lifecycle, working under the direction of the Product Owner (Digital Platforms) to translate roadmap priorities into clear, deliverable requirements.

The role provides clarity from ambiguity - translating business and customer needs into user stories, functional specifications and testable requirements - acting as the bridge between business stakeholders, developers, UX designers and third-party suppliers.

• Act as the key interface between the business's stakeholders, developers and third-party suppliers and engage with them to identify business challenges, opportunities and requirements for digital products
• Build strong working relationships across Digital, Marketing, IT and Customer Services and translate business needs into clear user stories, functional and technical specifications
• Facilitate workshops, interviews and discussions to elicit clear requirements and gather and analyse customer, business and technical requirements for websites, mobile apps and supporting platforms
• Define project scope, objectives, benefits, dependencies and success measures as well as mapping customer journeys and digital user experiences and documenting current (As-Is) and future (To-Be) business processes to support digital change
• Identify opportunities to improve customer engagement, conversion and operational efficiency whilst ensuring solutions proposed are practical, scalable and aligned to business objectives, customer needs and technical capabilities
• Support the delivery of website and mobile app enhancements, migrations and new product initiatives from concept through to implementation
• Work closely with developers, UX designers, the Product Owner and third-party suppliers to design solutions ensuring requirements are clearly understood and correctly implemented and support system configurations, testing and deployment activities where relevant
• Define and format requirements to support User Acceptance Testing (UAT) and develop test scripts and validate system functionality against requirements
• Support colleagues and end users during procurement and testing through analysis and documentation of requirements and test results to assist in issue resolution pre and post-implementation
• Analyse digital analytics data (e.g. Google Analytics, Adobe Analytics or equivalent) to identify trends and opportunities and provide insight to support decision-making and data-driven improvements to digital platforms

Knowledge / Experience required

• Minimum 3 years' Business Analysis experience delivering digital products, websites, mobile applications or customer-facing technology solutions
• Strong experience writing user stories, acceptance criteria and functional specifications
• Experience working within Agile delivery environments
• Experience with website redesigns, platform migrations and mobile app development projects
• Understanding of UX principles, customer journey mapping and usability testing
• Strong stakeholder engagement and communication skills

Excellent training and career development opportunities for the right candidate.

Basic salary £50-60,000 + excellent benefits