Digital Brand Experience Specialist

Screen Pilot; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

An innovative firm in the hospitality sector is seeking a Digital Brand Experience Specialist to enhance clients' digital presence through strategic SEO and content marketing initiatives. This role demands a data-driven mindset to optimize user experience and drive personalized marketing strategies. You will be responsible for conducting keyword research, executing technical SEO tasks, and analyzing performance metrics using tools like Google Analytics. Join a dynamic team where your contributions will lead to unparalleled digital experiences, and make a significant impact in the hospitality industry. If you are passionate about SEO and UX design, this is the opportunity for you!

Qualifications

• 2-4 years of experience in SEO and/or web analytics roles.
• Strong grasp of project management and analytical skills.

Responsibilities

• Implement and track SEO and content marketing strategies.
• Conduct UX optimizations and leverage data-driven insights.
• Manage multiple projects ensuring timely delivery.

Skills

SEO

User Experience (UX)

Data Analysis

Project Management

Content Marketing

Analytical Skills

A/B Testing

Technical SEO

Tools

Google Analytics 4 (GA4)

Moz

SEMRush

Screaming Frog

Google Search Console

Optimizely

Adobe Target

Looker Data Studio

Tableau

Google Sheets

Excel

Job description

The Digital Brand Experience Specialist will be responsible for the implementation, execution, and tracking of SEO and content marketing strategies for our hospitality client base to maximize ROI and support business objectives. This role plays a crucial role in optimizing our clients’ digital presence, enhancing user experience, and driving personalized marketing strategies. The Digital Brand Experience Specialist role involves strategizing and executing on SEO and content marketing initiatives, conducting UX optimizations, and leveraging data-driven insights to innovate and create unparalleled digital experiences within the hospitality industry.

We are seeking applicants with a data-driven mindset who can seamlessly blend SEO, UX design, and personalized marketing to create exceptional digital brand experiences. If you are an adaptable, proactive professional with a strong grasp of project management and analytical skills with a passion for SEO and website marketing, we invite you to become our copilot.

Duties & Responsibilities:

SEO:

• Conduct keyword research and mapping to inform content strategy and site architecture.
• Create and optimize content to improve search engine rankings and user engagement and monitor performance.
• Execute technical SEO tasks, including managing backlinks, site speed optimization, and other backend SEO activities.
• Recommend and implement changes to website architecture, content, linking, and other on-page factors to enhance SEO performance.
• Track, report, and analyze SEO metrics to refine strategies and identify opportunities for improvement.

User Experience (UX):

• Develop and conduct A/B and multivariate tests to optimize web pages and improve user experience.
• Design wireframes and web pages with a focus on usability and aesthetics.
• Optimize website layout and design to enhance user engagement and conversion rates.
• Personalize copy and landing pages for omnichannel marketing and user conversion.
• Gather and analyze omnichannel datasets to drive personalized marketing strategies and innovations.

Data & Reporting:

• Build and analyze reports on SEO and website performance using Google Analytics 4 (GA4) and other analytics tools.
• Implement event tracking and audience building within GA4.
• Utilize data visualization tools to effectively communicate insights and analysis to stakeholders.
• Continuously monitor and report on website analytics to refine strategies and identify new opportunities.

Project Management:

• Manage multiple projects simultaneously, ensuring timely delivery and adherence to deadlines.
• Stay updated with new technologies, CMS, and industry best practices to adapt and implement new solutions quickly.
• Collaborate effectively with cross-functional teams to drive projects forward and achieve business objectives.

Required Skills & Experience:

• 2-4 Years of Experience working in SEO and/or Web Analytics roles
• Experience with Google Analytics or similar products
• Experience with A/B and multivariate experiments (Optimizely, Adobe Target, etc.)
• Experience with SEO tools: Moz, SEMRush, Screaming Frog, Google Search Console, etc.
• Experience with Google Sheets or Excel
• Experience with Data Visualization tools (Looker Data Studio, Tableau, etc.)

Preferred Skills & Experience:

• Agency Experience is a plus
• Experience with Content Management Systems (CMS) such as Wordpress and Webflow are preferred.
• Knowledge of HTML/CSS or other programming languages
• Intermediate knowledge of Google Tag Manager a plus

Screen Pilot is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Design, Art/Creative, and Information Technology

Industries

Advertising Services