Digital B2B PR & Content Campaign Lead

FOURTEEN PEOPLE; City Of London; On-site; GBP 55,000 - 90,000; Full time

Job summary

Fourteen People is seeking a Digital B2B Account Manager to lead integrated PR, digital PR, SEO, social and content campaigns for global clients. You’ll drive strategy, plan campaigns and deliver measurable results across technology, business services and social impact sectors.

The role emphasizes collaboration with cross-disciplinary teams and a hands-on, outcomes-focused approach in a fast-growing agency environment.

Qualifications

• Experience in B2B PR within an agency environment.
• Ability to develop integrated campaigns across PR, digital PR, SEO, social and content.
• Strong understanding of how traditional media relations blends with digital PR.
• Experience working across international markets and diverse sectors.
• Ability to translate insights into creative, campaign ideas.

Responsibilities

• Developing integrated B2B communications strategies across PR, digital PR, SEO, social and content.
• Creating campaign plans covering audiences, messaging, channels, timings, KPIs and measurement.
• Turning client challenges, audience insight, search behaviour, industry trends and social conversations into creative campaign ideas.
• Using search insight, social listening and keyword research to identify new opportunities.
• Advising clients on how earned coverage, credible brand mentions, expert content, relevant links and strong digital positioning can improve visibility and authority.
• Coordinating internal specialists and external partners to deliver campaigns on time, on budget and to a high standard.
• Being the main day-to-day client contact, building trusted relationships and providing confident strategic counsel.
• Working with a global partner network to deliver activity across different markets.
• Measuring and reporting on campaign impact – looking beyond volume of coverage to consider visibility, engagement, traffic, brand impact and commercial outcomes.
• Getting under the skin of your clients' businesses and sectors so you can spot opportunities and add real value.
• Supporting account profitability, scope and resourcing alongside senior team members.

Skills

B2B PR

Integrated campaigns

Digital PR

SEO & content

Client management

International markets

Job description

Fourteen People is seeking a Digital B2B Account Manager to lead integrated PR, digital PR, SEO, social and content campaigns for global clients. You’ll drive strategy, plan campaigns and deliver measurable results across technology, business services and social impact sectors.

The role emphasizes collaboration with cross-disciplinary teams and a hands-on, outcomes-focused approach in a fast-growing agency environment.