Digital Audience Manager

Blu Digital; London; On-site; GBP 55,000; Full time

Job summary

A leading global online FMCG nutrition client is seeking a Digital Audience Manager in London. The role involves analyzing customer behavior, delivering insights, and enhancing content strategies while collaborating with various digital teams. Candidates should have experience with Adobe Campaign and programmatic buying to drive successful audience management.

Qualifications

• Experience with Adobe Campaign required.
• Preferably a background as a programmatic buyer.
• Experience in digital marketing and audience management is necessary.

Responsibilities

• Deliver actionable insights and plan content across channels.
• Collaborate with CRM Team and Digital Agency.
• Focus on audience management to increase orders.

Skills

Audience Management

Data Analysis

Digital Marketing

Tools

Adobe Campaign

Job description

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Digital Audience Manager Role

Our global online FMCG nutrition client is currently looking to recruit a Digital Audience Manager paying up to £55,000.

Responsibilities:

1. Deliver actionable insights and plan content positioning across channels and audiences.
2. Work closely with the CRM Team, Digital Agency, and other digital teams.
3. Focus on audience management to increase average orders and analyze customer behavior.

Qualifications:

• Experience with Adobe Campaign.
• Ideally, experience as a programmatic buyer, either agency or client side.