Digital and Web Performance Manager

Steven Eagell Group; Northampton; On-site; GBP 35,000 - 50,000; Full time

Job summary

Steven Eagell Group is seeking a Digital Marketing Executive to own our online presence and marketing strategy across multiple channels. You will ensure excellent customer experiences, strengthen the brand, and generate qualified leads.

In collaboration with the Marketing Manager, you will plan, implement and report on digital activity, manage Google Ads, SEO, analytics, and CRM, and drive a new website rollout in Q4 2026. Automotive experience is essential.

Qualifications

• Automotive experience essential.
• Proven experience managing websites.
• Experience planning paid media campaigns.
• Strong SEO/AEO/GEO knowledge.
• Experience with email platforms.

Responsibilities

• Plan, implement and report on all digital marketing activity across channels.
• Lead paid media campaigns and manage Google Ads, SEO, and analytics.
• Oversee CRM activity and drive website development with external providers.
• Collaborate with Marketing Manager and agencies to define quarterly plans.
• Monitor performance with OEM brands (Toyota and Lexus) and optimise.
• Provide reports to stakeholders and drive improvements.

Skills

Digital marketing

Google Ads

SEO

Analytics

CRM management

Social media

AI tools

Data analysis

Stakeholder reporting

Tools

Google Analytics

CRM platforms

Website testing tools

Job description

Job description:In this diverse and key role, with the help of the Digital Marketing Executive, you'll take ownership of Steven Eagell Group's online presence and digital marketing strategy across a number of channels. You'll ensure that every channel delivers an exceptional customer experience whilst also strengthening our brand and generating qualified leads. Role:

• Planning, implementation and reporting for all digital marketing activity. Manage Google Ads, SEO, and analytics, tracking campaign performance and reporting on KPIs. Work closely with Marketing Manager to develop and create effective social media campaigns. Oversee all CRM activity and use insight to make changes to improve performance Manage website development roadmap, working with external providers to test and implement.o Including leading introduction of brand new Steven Eagell Group website in Q4 2026 Maintain and improve online visibility through organic and paid channels. Provide support for wider Steven Eagell Operations team with used car aggregator sites, image feeds and other digital advertising platforms.
• Play a key role in the identification, implementation and measurement of new AI tools to augment the Group marketing activity. Manage and build online reputation of Steven Eagell Group.
• Work with General Manager, Marketing Manager, wider marketing team and external agencies to define plans for all digital and social marketing activity for each quarter. Work closely with the OEM brands (Toyota and Lexus) to monitor marketing performance and suggest optimisations for the dealer network. Implement cross-platform digital campaigns and ensure continuous optimisation of activity. Liaise with website providers to ensure continued development of sites, in line with consumer behaviours and trends in the SEO/AEO/GEO industry. Manage upkeep of all Steven Eagell Toyota & Lexus websites. Supported by Digital Marketing Executive, implement all paid digital advertising, including liaising with external agencies as appropriate. Lead implementation of all digital CRM activity across retail, aftersales and business areas and ensure all manufacturer marketing standards are met. Provide reports and present results to a range of stakeholders internally and externally of all web and digital activity and make recommendations for improvement. Complete quarterly marketing plans and manage submission of evidence, as per manufacturer requirements. Comply with all Steven Eagell procedures and policies. Complete marketing activity as directed by the General Manager and other reasonable requests by the Management team, including Sales, Aftersales and Fleet. Essential Skills and Experience: Automotive experience essential. Proven experience managing websites. Experience planning and delivering paid media campaigns. Strong understanding of SEO/AEO/GEO, Google Analytics and digital advertising platforms. Experience working with email delivery platforms and reporting suites.
• Excellent understanding of automotive used car aggregator platforms and websites. Good data analytical skills. Up to date knowledge of AI trends and understanding of strategic implementation of AI tools. Excellent written skills and attention to detail. Experience pulling multiple sets of data together to provide actionable insight to shape future strategy. Ideally you'll have experience of people management. This job description describes (but does not limit) the main duties and responsibilities of the job. These are subject to variation by the company as is necessary to respond to changes, both internal and external which the company experiences.