Digital and ECommerce Manager

pathfindersrecruitment; London; On-site; GBP 60,000 - 65,000; Full time

Job summary

A leading consumer-focused business is seeking a Digital and Ecommerce Manager to oversee digital strategies and support revenue growth. The role involves managing a digital team and ensuring the optimisation of customer journeys through effective marketing activities.

Qualifications

• Hands-on experience of digital marketing mix and ecommerce.
• Experience managing web development projects.
• Demonstrable experience in digital marketing and web platforms.

Responsibilities

• Own and deliver the digital marketing strategy.
• Identify and implement data-driven optimisations.
• Develop digital marketing plans with stakeholders.

Skills

Digital Marketing

Ecommerce Principles

Data Analysis

Team Leadership

SEO

Reporting Tools

Tools

Google Analytics

Power BI

Job description

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Digital and Ecommerce Manager £60,000 - £65,000 London

A fantastic opportunity to join a consumer-focused business as a Digital and Ecommerce Business. Reporting into the Head of Marketing, you will manage the digital team members, and the relationships with external agencies and partners. You will also support in the delivery of revenue targets, through the planning and delivery of digital marketing activities and web improvement projects, continually reporting, analysing and optimising channel performance.

Responsibilities:

• Support the development of, and own the delivery of, the digital marketing strategy for all paid search, paid social, SEO, email and SMS marketing
• Continually identify and deliver data-backed optimisations to improve online customer journeys and experience
• Own and optimise the conversion funnel, continually testing, analysing and reporting on performance
• Develop digital marketing plans in collaboration with key internal stakeholders
• Maximise all new and existing online revenue generation opportunities through viable multi-channel digital activity
• Provide reporting and actionable insight on all digital activity and website performance, demonstrating ROI

Candidate Requirements:

• An excellent understanding of digital marketing and ecommerce principles, theory, and best practice
• Hands-on experience of the digital marketing mix
• Experience managing web development projects to optimise customer journeys and experience
• Proficiency in data extraction, databases, and reporting tools, e.g., Google Analytics, Power BI
• Demonstrable hands-on experience of digital marketing and web platforms
• Experience leading and developing teams
• A background within a B2C business

Please apply or