Digital Analytics Specialist

Terra; City Of London; Remote; GBP 80,000 - 100,000; Full time

Job summary

A dynamic digital marketing agency in London is seeking an experienced Analytics Specialist to join their team. You will analyze data using various tools, optimize measurement plans, and manage client relationships. The ideal candidate is skilled in Google Analytics and Tableau, with strong communication abilities. This freelance role offers competitive compensation and the flexibility to work from home.

Benefits

15 observed holidays + 22 PTO days per year

Indefinite contract after 6 months

Work from home stipend

Budget for professional development

Compensated onsite retreats

Qualifications

• Strong background in marketing analytics.
• Expertise in data analysis and optimization.
• Experience managing client relationships.

Responsibilities

• Analyze digital performance data to identify trends.
• Develop measurement strategies and ensure data accuracy.
• Build reports and dashboards for actionable insights.
• Oversee data integration projects for holistic performance views.
• Educate clients on analytics metrics and strategies.

Skills

Data analysis

Web tracking performance optimization

Client relationship management

Communication skills

Fluency in English

Fluency in Spanish

Knowledge of analytics tools

Tools

Google Analytics

Tableau

Excel

Tag Manager

Job description

Overview

We’re looking for an experienced analytics specialist to join our dynamic team. Ideal candidates are both strategic thinkers and analytical experts who thrive on translating complex data into actionable insights. You are what we call a client-focused problem solver.

You excel at managing multiple projects, leading client conversations, and turning data into strategic recommendations. If you love implementing and troubleshooting tracking systems, diving into analytics, have a passion for optimizing measurement plans, and can build strong relationships with clients and team members alike, this role could be a perfect fit.

This is a freelance role and requires working hours of 12:00–21:00 local time to ensure strong collaboration with our U.S. teams.

Who You Are

• You have a strong background in marketing analytics, with expertise in data analysis and web tracking performance optimization.
• You bring advanced skills using analytics tools like Google Analytics, Tag Manager, and data visualization platforms (e.g., Tableau, Looker Studio).
• You excel in turning complex data into actionable insights that drive strategic decisions for clients.
• You are a clear communicator, comfortable presenting detailed findings and recommendations to clients and internal teams.
• You have experience managing client relationships, acting as a trusted advisor, and providing expert guidance.
• You thrive in a fast-paced environment, managing multiple projects and shifting priorities with ease.
• You know when to rely on data and when to use intuition, making balanced, informed decisions.
• You enjoy collaborating with cross-functional teams and contributing to a culture of continuous learning.
• You are fluent in English and Spanish, with additional language skills (such as French) considered a bonus.

What You\'ll Do

• Analyze digital performance data using tools like Google Analytics, Tableau, or plain old Excel to identify trends, user behavior insights, and growth opportunities.
• Develop comprehensive measurement strategies, define KPIs, set up tracking systems, and ensure accurate data collection for digital marketing initiatives.
• Build detailed reports and interactive dashboards that provide clients actionable insights on campaign performance and business impact.
• Oversee data integration projects, combining data from various sources (e.g., website analytics, CRM, and ad platforms) for a holistic view of marketing performance.
• Synthesize complex data into clear presentations, deliver strategic recommendations, and outline the next steps for clients based on analytical findings.
• Collaborate with marketing, content, and development teams to ensure data-driven decision-making supports overall business objectives.
• Conduct regular audits of analytics setups, troubleshoot issues, and implement best practices to ensure data quality and accuracy.
• Stay current with industry trends, tools, and emerging technologies to bring innovative analytics solutions to clients.
• Educate clients on key metrics, demonstrating the value of analytics and guiding them in leveraging data for strategic growth.

Perks & Benefits

• 15 observed holidays + 22 PTO days per year
• Indefinite contract following a trial period of 6 months
• Permanent remote work + work from home stipend
• Dedicated budget for professional development
• Compensated onsite retreats at our Bilbao HQ
• The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day

£4,000 - £6,000 a month

About Terra

Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. We help organizations reimagine and deliver their most ambitious digital projects and initiatives by acting as an extension of our clients’ teams and delivering exceptional online experiences, content, and marketing strategies.

Our team is innovative, tech-forward, and creative by nature. We are dedicated to pushing boundaries and staying ahead of the curve in today’s ever-evolving digital landscape. We believe in the power of collaboration and foster a work environment that encourages creativity and growth. And with a strong focus on work-life balance, we prioritize the well-being and career development of our team members. Finally, we are committed to promoting from within and offering meaningful opportunities for professional growth.

Terra is also an equal opportunity employer.

We recruit, employ, train, compensate, and promote team members regardless of their race, religion, color, national origin, sex, disability, age, veteran status, or any other protected status (as required by applicable law).

Our top goal as an employer is to bring together a diverse mix of talented people who are excited to join our company, stay with Terra for a long time, and do their best work while they’re here. We take pride in the quality of the services and work we provide to our clients, and we know none of it is possible without the hard work and commitment of our passionate and creative employees.