Digital Analytics Manager

British Heart Foundation; London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading charity organization in London is seeking a Digital Analytics Manager to shape data-driven strategies across the organization. This hybrid role involves leading a team, enhancing analytics capability, and translating complex data into actionable insights for stakeholders. The ideal candidate will have extensive experience in web analytics, strong technical skills, and a passion for continuous improvement.

Benefits

Flexible working arrangements

Diverse and inclusive workplace

Professional development opportunities

Qualifications

• Experience in leading a web analytics function in a large organisation.
• Strong hands-on expertise in GA4, Google Tag Manager, BigQuery, and SQL.
• Experience with Adobe Analytics, Power BI, and coding languages.

Responsibilities

• Lead and evolve the analytics function.
• Deliver insight and enable access to data.
• Collaborate across teams and manage agency relationships.
• Support strategic decision-making with evidence-based insights.
• Develop and grow the analytics team.

Skills

Leading web analytics function

GA4

Google Tag Manager

BigQuery

SQL

Data storytelling

Communication

Analytical skills

Tools

Adobe Analytics

Power BI

Python

R

JavaScript

Job description

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The opportunity

Are you web analytics expert passionate about using insight to drive smarter decisions? Do you experience of leading a web analytics function in large organisation?

We're looking for a Digital Analytics Manager to lead our Digital Analytics team at the British Heart Foundation. In this pivotal role, you'll shape how we collect, interpret, and apply digital data across the organisation.

As part of our digital transformation, you'll ensure decisions are backed by robust evidence, clear performance metrics, and accessible, high-quality insight. You'll lead day-to-day operations, optimise our analytics capability, and help embed data-driven thinking across the BHF.

What you'll be doing:

• Lead and evolve the analytics function
  Own tracking, tagging, reporting, and technical solutions. Ensure data quality, governance, and compliance. Drive innovation through BigQuery integration and support our wider data transformation.
• Deliver insight and enable access
  Oversee BI solutions and dashboards. Produce proactive reports and strategic analysis for senior leadership. Champion a self-serve data culture and ensure insight is clear, actionable, and aligned with organisational goals.
• Collaborate across teams and partners
  Manage agency and media relationships. Align on analytics needs (e.g. CAPI, Enhanced Conversions, server-side GTM) and embed analytics into wider processes.
• Support strategic decision-making
  Provide senior leaders with clear, evidence-based insights. Translate complex technical data into simple, meaningful terms for both technical and non-technical audiences.
• Develop and grow the team
  Line manage a Digital Analyst, offering coaching and structured development to perform to high standard. Build a roadmap to mature the function and increase its strategic value.

About you

As our ideal candidate you'll be experienced in leading a web analytics function in a large organisation, with strong hands-on expertise in GA4, Google Tag Manager, BigQuery, and SQL. You understand technical tracking and scalable infrastructure, and ideally have experience with Adobe Analytics, Power BI, and coding languages like Python, R, or JavaScript.

You're confident delivering strategic insight to senior stakeholders and translating complex data into clear, commercially relevant recommendations. You're a strong communicator, a supportive people manager, and passionate about continuous improvement.

You may also bring experience in consulting, strategy, or transformation programmes, with a focus on data and measurement. You're confident defining success metrics, building outcome frameworks, and developing data pipelines. You understand customer experience, personalisation, and decisioning platforms, and you're proactive in driving data literacy and innovation.

You'll also bring:

• Excellent analytical and problem-solving skills
• Strong data storytelling and visualisation
• Outstanding communication and stakeholder engagement
• A proactive approach to automation and workflow improvement
• The ability to simplify complex data into commercially relevant insight

Working arrangements

This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.

About us

Our people are at the heart of everything we do. By funding research across six decades, we've helped keep millions of hearts beating and millions of families together. We're investing in ground-breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer.

We value and respect every individual's unique contribution, celebrate diversity, and make inclusion part of what we do every day.

Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change, , along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.

Benefits

To find out more about the benefits available at the BHF please download our benefits document at the bottom of our advert page.

Interview process

The interview process will be held virtually via MS Teams.

How to apply

Ready to apply? It's quick and easy! Just hit the apply button below and complete our online application form and submit a supporting statement, outlining your interest in the role and how you meet the role's criteria.

As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, the BHF will use anonymous CV software as part of the application journey.

Should you need any adjustments to the recruitment process, at either application or interview, please contact us.