Digital Analytics Lead

Wyatt Partners; London; On-site; GBP 45,000 - 70,000; Full time

Job summary

Join a leading consumer-focused organization as a Digital Analytics Lead in London, where you will drive significant digital transformation initiatives. This role involves overseeing analytics for digital platforms and working closely with stakeholders to enhance digital capabilities. Be a key player in shaping the future of digital data strategy within a major government organization.

Qualifications

• Experience with Excel VBA required.
• Ability to build dashboards using BI Tools.
• Strong communication skills for engaging non-technical stakeholders.

Responsibilities

• Lead the migration to Google Analytics 4.
• Define analytics standards across digital platforms.
• Set up digital analytics reporting with stakeholders.

Skills

Excel VBA

Data Visualisations

Communication

Job description

Digital Analytics Lead role joininga consumer focused organisation with a global reach contributing billions to the British economy each year.

You will be responsible for Analysis & Insight across multiple complex Digital Assets of this major government / public sector organisation.

The Digital Analyst will be responsible for defining the standards for Digital Data across the organisation; you will report to a Data Analytics Manager but also be part of a wider strategy team driving Digital Transformation across the organisation.

The role offers the opportunity to be a key player in the strategy team that is responsible for driving large scale Digital & Data Change in the organisation; this team has significant profile across Government Departments.

Key Responsibilities:

• Work on the migration to Google Analytics 4
• Analytics lead across all the organisation digital platforms, Websites, Marketing Campaigns etc & strategic work on improving these assets
• Setting up of reporting & digital analytics reporting, working closely with stakeholders to define and uncover key metrics

Your experience:

• Excel VBA
• Building dashboards with a BI Tool & Data Visualisations
• Great communication, can you handhold non-technical stakeholders?

Apply for the Digital Analytics Lead role now within this high profile Government organisation