Digital Analytics Implementation Lead

Pulse Group; Reading; On-site; GBP 70,000 - 100,000; Full time

Job summary

Pulse Group is seeking a Digital Analytics Implementation Manager to own the delivery of analytics across web and mobile. You will define tracking standards, data layer requirements and technical specifications, coordinating with Product, Engineering and Analytics teams to ensure accurate and privacy‑compliant measurement across a high‑traffic digital ecosystem.

You will oversee client‑side and server‑side tagging with GTM, validate analytics, and manage external partners.

Qualifications

• Strong experience implementing digital analytics across web and mobile.
• Defined event taxonomies and tracking specs for engineering teams.
• GDPR/privacy‑first measurement and consent management.

Responsibilities

• Own the implementation, optimisation and governance of Google Tag Manager across web and mobile.
• Define measurement frameworks, data layer requirements and tracking specifications.
• Lead validation of analytics across web, iOS, Android and in‑app web views.
• Establish tracking standards, QA processes and GDPR compliance.

Skills

Stakeholder management

Agile delivery

Privacy‑first measurement

Measurement frameworks

Technical leadership

Tools

Google Tag Manager (client-side & server-side)

GA4

Firebase Analytics

SQL

Google BigQuery

Mobile SDK debugging

Job description

Pulse Group is seeking a Digital Analytics Implementation Manager to own the delivery of analytics across web and mobile. You will define tracking standards, data layer requirements and technical specifications, coordinating with Product, Engineering and Analytics teams to ensure accurate and privacy‑compliant measurement across a high‑traffic digital ecosystem.

You will oversee client‑side and server‑side tagging with GTM, validate analytics, and manage external partners.