Digital Analytics Implementation Developer

Pearson; United Kingdom; Remote; GBP 40,000 - 70,000; Full time

Job summary

An innovative firm is seeking a Digital Analytics Implementation Developer to join its agile analytics team. This role involves maintaining web analytics and CX measurement tools, requiring a strong technical background in JavaScript, GA, and GTM. The successful candidate will work collaboratively to implement tracking solutions, analyze data, and contribute to various data projects. This is a fantastic opportunity to be part of a forward-thinking organization that values learning and personal breakthroughs. If you're passionate about data and analytics, this position is perfect for you.

Qualifications

• Strong knowledge of GA and GTM for web tracking and analytics.
• Proficient in JavaScript coding and understanding of web technologies.

Responsibilities

• Install and maintain web tracking and marketing technology.
• Assist in the creation and setup of AB Tests and monitor analytics.

Skills

JavaScript

Google Analytics (GA)

Google Tag Manager (GTM)

HTML

CSS

Data Analysis

SQL

Data Visualization

Tools

Big Query

Jira

Confluence

Job description

Position Purpose:

Pearson's Global Digital Channels and Experience team is looking for a Digital Analytics Implementation Developer. We are a small agile analytics team within the Direct to Consumer web marketing and ecommerce department. You would be responsible for the maintenance and implementation of web analytics, CX measurement tools and data analysis frameworks.

We need a technical minded candidate with an interest in data science, analytics and analysis. Candidates should be proactive, with excellent communication and organization skills.

Would welcome either web developers with strong JavaScript, HTML and CSS skills, who are interest in analytics, or Analytics candidates with strong GA4/GTM skills who are keen to learn more javascript.

Key Responsibilities:

Install and maintain web tracking (GA deployed via GTM)

Install and maintain the deployment of marketing technology (ie. survey forms, hotjar, Crazy Egg, Social media tagging)

Assist in the creation and setup of AB Tests.

Assist and educate partner teams with GTM tag maintenance and deployment.

Monitor for errors and issues within the analytics and CX measurement framework.

Manage GA and GTM users and permissions.

Work with technical teams to specify server-side development work to implement client-side analytics triggers.

Assist with other data projects, including, but not limited to:

API integrations.

SQL based data maintenance tasks (Big Query)

Reoccurring data extracts.

Must Have Attributes:

Analytics Implementation: A good working knowledge of setting up and running GA & GTM. Practical experience deploying and maintaining a range of analytics and tracking tags to different web properties. An understanding of the dataLayer and the GA Enhanced Ecommerce model.

Analytics Analysis: Ability to review analytics data from sources such as GA, and to draw insights and conclusions.

JavaScript coding: Ability to code in native JavaScript is a must. Experience with JS frameworks such JQuery or React is helpful, but not required.

Web technology: Good HTML and CSS. An understanding of basic web principals such as accessibility, forms, iFrames, URL and domain structure, and understand the difference between server side and client-side coding.

Data and data formatting: Proficient with multiple data formats: including JSON, XML and CSV.

Desirable Attributes:

Data Science: Any experience in any of the following areas: Data Warehousing, AB Testing, SQL and transitional SQL, Data Visualization.

Coding: Other coding languages such as Python or R a big benefit.

Web marketing: Familiarity with SEO, AdWords, Social Media tagging, UTM parameters

Experience working as part of a large-scale Technical Project, using tools such as Jira or Confluence (or similar Agile project management tools).

Personal Qualities:

Communication skills: You have excellent verbal communication skills, able to collaborate with other for problem solving and requirements gathering. You're happy to work with teams to education and spread ideas. Your written skills allow you to communicate documentation and collaborate through task management systems such as Jira or Confluence.

Time Management: You have excellent organizational skills with the ability to manage and balance multiple priorities in a fast-paced, complex business environment, coupled with the aptitude to set priorities, manage deadlines, and make bold data-driven decisions.

Judgement and problem-solving skills: You are a proactive problem solver, naturally inquisitive, independent critical thinker. You have an inventive creative mind set.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [e-mail].

Job: RESEARCH AND DEVELOPMENT

Organization: Higher Education

Schedule: FULL\_TIME

Workplace Type:

Req ID: 19726

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