Digital Analytics Executive

Pan Macmillan; London; Hybrid; GBP 34,000; Full time

Job description

Do you thrive on data and enjoy translating insights into actionable strategies? Are you passionate about improving the online experience for readers and driving website growth? If so, we have an exciting opportunity to join our dynamic and award-winning digital team at Pan Macmillan.

You don’t need prior publishing experience for this position.

Your team:

The digital communications team at Pan Macmillan is a fifteen-person-strong team of experts covering the breadth of the digital marketing ecosphere. From metadata to SEO, data collection to analysis, paid digi ads to influencer coordination and much more, the digital communications team endeavour to touch every element of our books as they appear on the internet – and make sure that they find as wide an audience as possible.

Collaborative, trusting, dynamic and open to fresh ideas and experimentation, being part of our team is the perfect place to develop your digital skill set and work on the most interesting books in the world.

Your role:

We are seeking a highly motivated and data-driven Digital Analytics Executive to join our team. In this role, you will play a crucial part in enhancing the performance of our website by analysing user behaviour, identifying areas for improvement, and implementing data-driven strategies to increase traffic, engagement, and conversions.

Your key responsibilities:

1. Website Performance Analysis:
   • Analyse website performance data using a variety of analytics tools (e.g., Google Analytics 4, Adobe Analytics, Google Search Console) to identify trends, understand channel performance and user behaviour, and uncover areas for improvement.
   • Monitor key performance indicators (KPIs) such as website and channel traffic, bounce rates, conversion rates, and time on site.
2. Data-Driven Recommendations:
   • Identify and implement data-driven recommendations for new content and strategies, and the optimisation of existing content.
   • Make data-based recommendations for new website features and functionalities to enhance the user experience.
   • Develop and implement A/B testing and other experimentation strategies to optimise website elements such as calls to action, page layouts, and content.
3. Reporting & Communication:
   • Generate regular reports on website performance, providing actionable insights and recommendations to key stakeholders (e.g., marketing, editorial, and sales departments).
   • Communicate findings and recommendations effectively to both technical and non-technical audiences.
4. Content Marketing & SEO:
   • Collaborate with content teams to identify opportunities for growth across a wide range of channels (organic and paid social, email, organic search, Google Discover, etc).
   • Work with content teams to optimise website content for search engines and user engagement.
   • Analyse keyword research and competitor analysis using SEO tools (ahrefs, Semrush, etc.) to inform website content and SEO strategies.
   • Stay abreast of the latest trends in digital analytics, content marketing and SEO, applying best practices to drive continuous improvement.
5. Project Collaboration:
   • Collaborate with project teams (e.g., website development, marketing, editorial) to ensure website optimisation efforts align with overall business objectives.
   • Advise on the selection and implementation of analytical tools, site design, and functionality.

Essential experience, abilities and knowledge you’ll need to succeed:

• Proven experience in content marketing, analytics within a digital environment and SEO
• A thorough understanding of Google Analytics 4, Looker Studio, SEO tools (e.g., Semrush, Moz, ahrefs), and content management systems.
• Excellent reporting and data visualisation skills, with the ability to create and amend automated reports from multiple data sources.
• Excellent analytical skills, with the ability to merge and interpret data and translate insights into actionable strategies.
• Effective communication and collaboration skills, capable of working effectively with cross-functional teams.
• Creative, curious and strategic thinker with a passion for publishing and digital innovation.
• A passion for reading and books.

What you’ll get in return:

In return we can offer you a range of great projects, a supportive and collaborative working environment as well as a competitive salary and benefits package.

Salary starting from: £34,000

Closing date: 5 May 2025

Some of the benefits we offer:

• 28 days’ annual leave increasing with years of service + bank holidays
• Generous pension scheme
• Discounted private medical insurance
• Group income protection scheme
• Enhanced family pay and leave
• Flexible working hours and summer hours (early finish on a Friday during summer months)
• 2 Volunteer Days per year
• 75% off all Pan Macmillan books and regular staff book sales (highly reduced rates)
• Season ticket loan/advance
• Cycle to work scheme
• Discounts on shopping and gym memberships; Christmas club savings
• Daily free breakfast and monthly company lunch

This is a full time, permanent role, and will be based in our offices in Farringdon, London, with some flexibility to work from home each week.

All applicants must be able to demonstrate the right to live and work in the UK in order to be considered for this role.

At Pan Macmillan, we are highly committed to promoting diversity, equity and inclusion (DEI) at every level of our organisation. We welcome applications from all individuals, including any age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. Our efforts to promote DEI are ongoing, and we continually strive to learn and improve our policies and practices. You can read our full Diversity & Inclusion Pledge here: Diversity & Inclusion Pledge

We want to ensure that all candidates are supported throughout the recruitment process, if you have any reasonable adjustments or accessibility requirements please contact Kayelle Danyluk (Head of Talent Acquisition) at [e-mail].

Please note that all personal information which we process in connection with your application will be treated in accordance with our Recruitment Privacy Notice available here: Recruitment Privacy Notice. Please read our Recruitment Privacy Notice before submitting your application.