Digital Analyst

hackajob; London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading company is seeking a Digital Analyst to track and evaluate digital performance across multiple channels. The role involves collaborating with stakeholders to provide insights for strategic decisions, requiring strong skills in data analysis, Google Analytics, and Power BI. Ideal candidates will have a passion for digital data and sport, with a proactive attitude.

Qualifications

• Strong affinity for digital data and analytics required.
• Experience with Power BI or similar BI tool preferred.
• Working knowledge of SQL essential.

Responsibilities

• Analyse user acquisition and engagement across digital platforms.
• Design and maintain Power BI dashboards for stakeholder reporting.
• Support audience segmentation and data-driven decision making.

Skills

Data analysis

Digital marketing

User engagement

Tools

Google Analytics 4

Power BI

SQL

Job description

Join to apply for the Digital Analyst role at hackajob

Join to apply for the Digital Analyst role at hackajob

hackajob is collaborating with Premier League to connect them with exceptional tech professionals for this role.

As a Digital Analyst, you will help track and evaluate performance across key digital functions — Operated (social media), Owned (website and app), and Direct (fan data). You’ll work alongside internal stakeholders and external agencies to deliver clear, impactful insights that shape strategic decisions.

Key Responsibilities

• Collaborate with the Data & Analytics Manager to compile, clean, and organise datasets from various sources.
• Ensure data accuracy, consistency, and quality across reporting outputs and data pipelines.
• Design and maintain Power BI dashboards and a suite of regular reports to support internal and external stakeholders.
• Analyse user acquisition, behaviours, and engagement across the Premier League’s digital platforms and key channels.
• Analyse digital campaigns, helping to measure performance and identify optimisation opportunities.
• Support the development of audience segmentation models and contribute to targeted audience building for campaigns and personalised experiences.
• Assist in the growth of the Premier League’s first-party data, contributing to data acquisition and CRM integration efforts.
• Support the development of attribution models to assess the impact of channels, campaigns, and touchpoints on user conversion and engagement.
• Provide insights to support the League’s social media reach, audience segmentation, and fan targeting strategies.
• Use data to identify opportunities for optimisation, feeding into the experimentation roadmap, in collaboration with the CRO Manager and Product Managers.
• Deliver insights and reporting to support commercial partnerships.
• Contribute to market and competitor benchmarking to contextualise performance and inform strategic planning.
• Champion the use and value of data-informed insights throughout the business.
  
  

Requirements for the role

• Strong affinity for digital data and analytics.
• Experience using Google Analytics 4 (GA4) and Google BigQuery.
• Familiarity with the Adobe Experience Platform, including Adobe RT-CDP and CJA.
• Experience with Power BI, or similar BI tool.
• Working knowledge of SQL for querying and manipulating data.
• Understanding of attribution modelling.
• High attention to detail and a structured, methodical approach to problem solving.
• Excellent organisational and time-management skills.
• Comfortable working independently and as part of a wider team.
• Able to manage multiple projects and deliver to tight deadlines.
  
  

Nice-to-haves for the role

• Understanding of Google Tag Manager (GTM) or Adobe Launch.
• Experience with Databricks.
• Familiarity with CRM platforms and data integration processes.
• Exposure to personalisation, CRM platforms or segmentation strategies.
• Understanding of A/B testing and experimentation methodologies. Optimizely experience an advantage.
• Familiarity with cookie consent management platforms, preferably OneTrust.
• A passion for or strong interest in football and sport.
• Positive, proactive attitude and strong communication skills.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Software Development

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