Digital Advertising Specialist

Cuberfy Ltd.; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

Cuberfy Ltd. is seeking a Digital Advertising Specialist to lead social media campaigns, content creation, and paid advertising across platforms. You will craft strategies to boost brand presence and engage audiences in the UK market.

You will analyse performance, collaborate with marketing teammates, stay ahead of platform changes, and continuously optimize campaigns to improve ROI and reach.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience as Social Media Manager or similar role.
• Knowledge of major platforms: Facebook, Twitter, Instagram, LinkedIn.
• Strong content creation including graphics and video editing.
• Proficient in social media tools and analytics.
• Analytical skills to measure campaign performance.
• Familiarity with SEO and content marketing.
• Strong written and verbal communication.
• Experience with paid social ads (Facebook/Instagram).
• Ability to manage multiple projects independently.

Responsibilities

• Develop and implement social media marketing strategies to enhance brand presence and engagement across various platforms.
• Create, curate, and manage engaging content for social media channels.
• Monitor and analyze trends, audience behavior, and competition to optimize campaigns.
• Manage and schedule posts; respond to comments and messages promptly.
• Plan and execute paid social media advertising campaigns; optimize ROI and CTR.
• Collaborate with internal teams to align social media with marketing goals.
• Stay up-to-date with industry developments and platform changes.
• Identify opportunities for collaboration and partnerships to boost brand presence.
• Generate reports on campaign performance with insights and recommendations.
• Continuously explore new tools and features to improve social media strategies.

Skills

Social media marketing

Content creation

Paid advertising

Analytics

SEO

Communication

Education

Bachelor's degree in Marketing/Communications or related

Tools

Facebook Ads Manager

Google Analytics

Hootsuite/Buffer

Job description

About the job Digital Advertising Specialist

Digital Advertising Specialist | Cuberfy

We are Cuberfy, a platform that specializes in promoting talented individuals. You can register and create a presentation video about yourself. This video is our differentiator from similar services. We market our platform to a wide range of companies and HR managers.

Your video is an opportunity for us to showcase you as a live and real person (something lacking on other platforms). This way, potential employers will notice you more quickly, and you will find a job more easily.

As it is well-known, the first rule of marketing is, "people want to work with people," and presenting yourself in video format to HR managers creates the best conditions for promoting you as a talented professional.

On the Cuberfy platform, you can select your desired salary and immediately share it with hundreds of companies. Companies will compete for you because they understand that you are an individual, and someone can hire you at any moment. This creates a small challenge for the employer, which, in turn, increases the speed and quality of the selection process, benefiting all parties involved.

Feel free to send us your CV, and we'll be in touch soon!

Responsibilities

• Develop and implement social media marketing strategies to enhance brand presence and engagement across various platforms.
• Create, curate, and manage engaging content, including text, image, and video, for social media channels.
• Monitor and analyze social media trends, audience behaviour, and competition to optimize content and campaigns.
• Manage and schedule posts, responding to comments and messages promptly.
• Plan and execute paid social media advertising campaigns, optimizing ROI and CTR.
• Collaborate with internal teams to align social media efforts with overall marketing goals.
• Stay up-to-date with industry developments, algorithm changes, and emerging platforms.
• Identify opportunities for collaboration and partnerships to enhance the brand's online presence.
• Generate reports on the performance of social media campaigns, offering insights and recommendations.
• Continuously innovate and explore new tools and features to improve social media strategies.

Requirements

• Bachelors degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role.
• In-depth knowledge of major social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.
• Strong creative and content creation skills, including graphic design and video editing.
• Proficient in social media management tools and analytics.
• Excellent analytical skills to measure and report on campaign effectiveness.
• Familiarity with SEO and content marketing principles.
• Strong written and verbal communication skills.
• Demonstrable experience in paid advertising on social platforms (e.g., Facebook Ads, Instagram Ads).
• Ability to work independently and manage multiple projects and tasks effectively.