Digital Activation Manager, Luxe

We are looking to recruit a Digital Activation Manager in our Luxe Division. In this newly created position, you will take ownership of online activation planning, digital product catalogue management, and the execution of e-merchandising and animation plans for e-retail and D2C channels across our portfolio of brands.

ABOUT THE JOB

• Build a holistic understanding of the customer and how our brands can accelerate recruitment within e-retail platforms.
• Assist with e-promotional calendars, product exclusivities, cross-selling mechanisms, and data ownership within e-commerce.
• Lead PDP excellence and share best practices across the division.
• Ensure A+ content is optimized and regularly updated to improve conversion rates.
• Review existing content for accuracy, consistency, and effectiveness, making necessary updates.
• Track key content metrics like conversion rates, click-through rates, and organic search rankings; report on content performance to stakeholders.
• Manage product listings, advertising campaigns, and content-related activities on e-retail platforms.
• Analyze and draw conclusions from specific e-commerce KPIs.
• Collaborate with media managers and agencies to optimize search results for our products, leveraging qualitative content to enhance media investments and social presence.
• Maintain relationships with partners to ensure synergies between brand digital activities and online retailers.
• Work closely with internal departments (supply, category management, media, finance, marketing) to define the consumer experience, e-merchandising strategies, and performance media drivers.

ABOUT YOU

• Previous experience in a similar B2B E-Merchandising or Digital Marketing role.
• Proactive and entrepreneurial mindset, with the ability to identify innovative opportunities and drive their execution.
• Strong communication skills to articulate a clear vision and collaborate effectively with stakeholders.
• Excellent time management and attention to detail.

ABOUT THE PERKS

• Life insurance and income protection.
• Hybrid working environment with two WFH days per week.

ABOUT THE DIVISION

In the L’Oréal Luxe Division, we create the very best of luxury beauty with an unrivalled portfolio of brands such as Yves Saint Laurent, Kiehl's, Aesop, Lancôme, Prada, and Urban Decay. Our talented team is equipped to meet the demands of luxury consumers worldwide.

ABOUT L’OREAL GROUP, AUSTRALIA AND NEW ZEALAND

The L'Oréal Group in Australia & New Zealand supports flexible work arrangements. If you require adjustments or accommodations during recruitment or employment, please email [emailprotected]. We are committed to diversity and inclusion, encouraging applications regardless of gender, ethnicity, religion, or disability. We are recognized as an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).

L'Oréal acknowledges the Traditional Owners & Custodians of the lands on which we work and pays respects to their Elders past, present, and emerging.