Digital Acquisition and Campaign Manager

British Horse Society (The); Kenilworth; Hybrid; GBP 40,000; Full time

Job summary

The British Horse Society is seeking a Digital Marketing Specialist for a 12-month fixed term contract to enhance member acquisition efforts. The role involves managing digital campaigns across various channels, overseeing marketing strategies, and leading the marketing executive within a supportive and inclusive environment.

Benefits

26 days annual leave

Matched pension contributions up to 5%

Health-cash plan

Wellbeing and mental health support services

Qualifications

• Proven experience in delivering digital marketing campaigns.
• Strong experience in using data and analytics.
• Ability to manage, monitor, and optimise multiple campaigns.

Responsibilities

• Manage digital acquisition campaigns across PPC, Paid Social, and SEO.
• Lead channel planning and agency relationships.
• Line manage at least one marketing executive.

Skills

Digital marketing

Data analysis

Campaign management

Job description

12 month Fixed Term Contract

Closing Date: 6 July 2025

Salary: £40,000.00 per annum

The British Horse Society is the nation’s largest equine charity with a passion for horses that is backed by knowledge and expertise. The BHS represents and provides a range of services for horse riders, horse owners, enthusiasts and professionals.

We also offer 26 days’ annual leave (+ public holidays) on starting, matched pension contributions up to 5%, enhanced pay when taking leave as your family grows, income protection insurance, a health-cash plan and a wide range of wellbeing and mental health support services.

Location: Our office is based near Stoneleigh in Warwickshire, and we’re typically working from there 2-3days a week with flexibility to work remotely. You’re also welcome to work in the office more frequently.

Hours: Our usual full-time hours are 35 a week – with an early finish on a Friday! We offer other flexible work options, such as compressed hours, which we’re happy to discuss.

Position:

We’re looking for an individual with proven experience in delivering digital marketing campaigns to drive our membership acquisition and supporter growth on a 12-month fixed term contract to cover maternity leave. Supported by third party agencies and the wider marketing and communications team, this role will drive continual optimisation and improvement providing best in class marketing performance.

Requirements:

What you’ll be doing:

Managing, monitoring and optimising digital acquisition campaigns across PPC, Paid Social and SEO to achieve membership and supporter acquisition targets against budget.

Leading channel planning and agency relationships to ensure we are being data led and investing budget efficiently, being agile in our approach and working at pace.

As the internal expert for paid marketing channels, you will provide recommendations and inspire stakeholders with plans using the latest industry knowledge.

Responsibility for campaign planning across both online & offline channels, briefing creative and leading for integration with owned and earned channels.

Developing member and supporter digital journeys using CRM technology.

Line managing at least one marketing executive, ensuring that their work is delivering against organisational objectives, whilst also focusing on their personal development.

What you won’t be doing:

Expecting improved performance without optimising campaigns.

Working alone or in silos – collaboration and communication is key in this role.

You will never be bored – this is a varied and interesting role with no two days the same.

This is a great role for you if:

You have strong experience in digital marketing to drive customer acquisition and retention.

Thrive from using data and analytics to improve marketing performance.

Enjoy planning, a structured and organised approach way of working, and multi-tasking.

You want to work in an organisation that supports you to bring your full, authentic self to work and is working really hard to be a beacon of inclusion in the equestrian sector.

Other information:

We’re excited that you’re thinking about applying to The British Horse Society. To help you make the strongest impression, here are a few friendly tips:

• AI tools can be handy, but they don’t always hit the mark when it comes to the specific stuff we’re looking for.
• We really want to hear your voice - your experiences, your skills, and what makes you, well, you!
• If you lean too much on AI-generated content, your application might end up sounding a bit generic - and that could hurt your chances.
  
  

So, keep it real, keep it personal, and show us what you’re all about.

The British Horse Society is committed to achieving equity for all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse workforce because, in our view, diversity enables better organisational outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all employees.

We therefore strongly encourage suitably experienced people from a wide range of backgrounds to apply.

Only suitable candidates will be contacted directly about this position, and we will not store or process the data of candidates for longer than is necessary for the recruitment process.