Developer-Driven Product Marketing Lead for APIs

Bright Data Ltd.; Greater London; Hybrid; GBP 65,000 - 95,000; Full time

Job summary

Bright Data Ltd. is seeking a Technical Product Marketing Manager with hands-on development experience to bring our developer-facing products to market.

You will own positioning, messaging and go-to-market, coordinating across teams to drive growth and revenue while influencing product roadmap and priorities. The role requires fiscal awareness of pricing and packaging decisions and a knack for communicating complex technical concepts to both developers and business audiences.

Qualifications

• 3+ years in product marketing or technical marketing, ideally for API-first, data, infrastructure, or developer tools products.
• Proven experience taking technical products to market and running cross-functional programs involving Product, Sales, Growth, and DevRel teams.
• Technical fluency: you understand how software gets built - the development lifecycle, how developers evaluate and adopt tools, AI ecosystem and the role of coding agents and modern coding environments in day-to-day development work.
• Strong writing skills in English - clear, concise, and precise, for both technical and business audiences.
• Analytical mindset: comfortable with funnel metrics, adoption data, and win/loss analysis
• Hands-on development experience - a current or former developer is a strong advantage
• Background in AI/ML data ecosystems (training data, RAG, agents, MCP)
• Experience with both self-serve (PLG) and enterprise sales motions

Responsibilities

• Positioning & Messaging: Own the strategic positioning and messaging for your products. Keep it differentiated and technically accurate, and ensure consistency across all channels to improve conversion and pipeline quality.
• Go-to-Market Leadership: Own go-to-market and launch strategy, planning, and execution - including commercial decisions on pricing, packaging, and promotions - aligning teams across the company to drive pipeline and revenue.
• Market Intelligence: Own the market, customer, and competitive intelligence for your domain - continuously gather and synthesize insights to guide GTM strategy and inform roadmap, pricing, and positioning decisions.
• Agentic Growth: Contribute to our strategy and execution for discoverability and selection by AI agents - documentation, content, and integrations that make our products the default choice for agents and the developers who use them.
• Sales Enablement: Own sales enablement for your products - arm customer-facing teams with the tools, content, and knowledge needed to confidently and effectively sell and support them.
• Copywriting: Write and own the copy for all related marketing and GTM initiatives - product pages, launch content, technical comparisons, and enablement materials.
• Cross-Functional Contribution: Contribute to channel and campaign strategy, brand narrative and thought-leadership themes, and partner and ecosystem programs.

Skills

Product marketing

Technical marketing

API-first mindset

English writing

Analytical mindset

Developer tools

AI/ML data

PLG & Enterprise

Job description

Bright Data Ltd. is seeking a Technical Product Marketing Manager with hands-on development experience to bring our developer-facing products to market.

You will own positioning, messaging and go-to-market, coordinating across teams to drive growth and revenue while influencing product roadmap and priorities. The role requires fiscal awareness of pricing and packaging decisions and a knack for communicating complex technical concepts to both developers and business audiences.