Destination Marketing Management

Confidential; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

VFS Global is seeking dynamic and commercially driven professionals to support a portfolio of international destination development initiatives. The role focuses on promoting global destinations through strategic partnerships, market outreach, and integrated campaigns across tourism, Leisure , MICE and Destination weddings.

Key responsibilities include developing market strategies, engaging travel trade and stakeholders, driving awareness and demand, and planning campaigns, roadshows, and

Qualifications

• Experience in tourism, hospitality, MICE or destination marketing.
• Strong understanding of the UK outbound travel and/or international property market.
• Excellent communication and stakeholder management skills.
• Commercial mindset with ability to drive cross-sector opportunities.
• Flexible to work across tourism promotion verticals and engage external stakeholders.

Responsibilities

• Support the development and execution of market strategies to promote international tourism destinations.
• Engage with travel trade, wedding planners, media and key stakeholders.
• Drive awareness and demand for destination.
• Identify opportunities in destinations.
• Assist in planning and delivering marketing campaigns, roadshows, and promotional events.
• Conduct market research and provide insights on travel trends, wedding demand, and buyer behaviour.
• Build and maintain relationships with trade partners in the travel industry.

Skills

Tourism experience

MICE & weddings

Stakeholder management

Communication skills

Commercial mindset

Cross-sector outreach

Flexible across verticals

Job description

About the Role:

VFS Global is seeking dynamic and commercially driven professionals to support a portfolio of international destination development initiatives. The role will focus on promoting global destinations through strategic partnerships, market outreach, and integrated campaigns across tourism, Leisure , MICE and Destination weddings

Key Responsibilities:

• - Support the development and execution of market strategies to promote international tourism destinations
• - Engage with travel trade, wedding planners, media and key stakeholders
• - Drive awareness and demand for destination
• - Identify opportunities in destinations
• - Assist in planning and delivering marketing campaigns, roadshows, and promotional events
• - Conduct market research and provide insights on travel trends, wedding demand, and buyer behaviour
• - Build and maintain relationships with trade partners in the travel industry

Preferred Candidate Profile:

• - Experience in tourism, hospitality, MICE and weddings, or destination marketing
• - Strong understanding of the UK outbound travel and/or international property market
• - Excellent communication and stakeholder management skills
• - Commercial mindset with the ability to drive cross-sector opportunities
• - Flexibility to work across tourism promotion verticals and engaging external stakeholders
• - Experience anywhere between 6-12 years