Design Systems Lead

Wave Group; Slough; Hybrid; GBP 72,000 - 98,000; Full time

Benefits offered by this job

Hybrid work model in London

Strong benefits package

Job summary

Wave Group is seeking a UI / Design Systems Lead for a B2C product in London. This senior IC role protects and scales the refreshed interface across multiple markets.

You'll own the Figma-based design system—tokens, components, documentation, governance—driving adoption and consistency across five+ local market teams, and partnering with engineering on handoff and QA to ensure UI quality. Package: £85k + bonus, hybrid (3 days in the office in London), strong benefits.

Qualifications

• Senior UI-focused role owning a design system across markets.
• Hands-on design system experience: tokens and components.
• Strong Figma skills and proactive stakeholder collaboration.

Responsibilities

• Own the Figma-based design system: tokens, components, documentation, governance.
• Drive adoption and consistency across five+ local market design teams.
• Run design QA and Figma-to-development handoff.
• Act as the go-to authority on UI standards, influencing without direct reports.
• Push back constructively where markets drift from the system and balance local variation.

Skills

Design Systems

Figma

B2C Product Design

Stakeholder Management

Handoff to Development

WCAG 2.2 AA

Job description

UI / Design Systems Lead - B2C Product | £85k | London (Hybrid)

We're working with a fast-growing, PE-backed telecoms brand that's just completed a global brand refresh and full redesign of its digital products. They're now looking for a UI-focused Design Systems Lead to protect and scale that new interface across multiple markets.

This isn't a UX strategy role. There's already a senior UX lead in place. What's needed is someone who can own the design system at an implementation level: driving adoption, consistency, and quality across local market teams who are building on top of it day to day.

What you'll do:

• Own the Figma-based design system: components, tokens, documentation, and governance
• Drive adoption and consistency across five+ local market design teams
• Run design QA and own the Figma-to-development handoff
• Act as the go-to authority on UI standards, influencing without direct reports
• Push back constructively where markets drift from the system, and know when local variation is legitimate

What you'll need:

• Strong B2C product design background (essential)
• Hands-on Design System experience: token/component architecture, versioning, contribution workflows
• Confidence managing stakeholders across multiple teams or markets, ideally without formal authority over them
• Strong Figma skills including variables/tokens and prototyping
• Experience partnering with engineering on handoff and QA
• WCAG 2.2 AA working knowledge

This is a senior individual contributor role. No direct reports, but real influence over how the product looks and works across every market. Open to Senior-level candidates who can operate at lead scope on implementation.

Package: £85k + bonus, hybrid (3 days office, London), strong benefits package.