Design Researcher

Lonely Planet; United Kingdom; Hybrid; GBP 40,000 - 55,000; Part time

Job summary

Lonely Planet is seeking a freelance Design Researcher to support its iconic guidebooks. The role entails conducting design research, analyzing data, and providing insights to enhance guidebook sales and product positioning. Candidates should have over 3 years of experience in design research or UX, and possess strong analytical and communication skills. This position offers a competitive freelance rate and the opportunity to help shape the future of travel publications.

Qualifications

• 3+ years of relevant design research or UX experience.
• Hands-on experience in quantitative survey and qualitative consumer research.
• Excellent analytical, presentation, communication, and influencing skills.

Responsibilities

• Create a programme of research designed to improve guidebook sales.
• Conduct quant and qual research to position products for success.
• Analyze third-party data to ensure books remain competitive.

Skills

Design Research

UX Experience

Analytical Skills

Communication Skills

Presentation Skills

Job description

Get AI-powered advice on this job and more exclusive features.

To support the growth of Lonely Planet’s iconic guidebooks, we are seeking the help of a freelance Design Researcher. Working closely with our Guidebook Development Editor, you will conduct hands-on design research, as well as analysing the wealth of third-party data available. This is a freelance position. We anticipate needing freelance support for at least 6 months, with the possibility of extending.

What You'll Do

• Create a programme of research designed to improve Lonely Planet’s guidebook sales
• Test content, designs and products as they are prototyped to ensure they meet consumer needs and will drive growth
• Conduct quant and qual research on users and non-users to find out how Lonely Planet can best position its product for success
• Create briefs for the book product team on how to improve existing product, and launch suitable product to new demographics based on consumer insight
• Analyze the wealth of third-party data published in both the travel and book industries to ensure Lonely Planet books remain competitive and on-trend

What We're Looking For:

• Freelancer looking to form a deep relationship with Lonely Planet
• 3+ years of relevant design research or UX experience
• Hands-on experience in quantitative survey and qualitative / design consumer research
• Excellent analytical, presentation, communication and influencing skills
• Track record of contributing to demonstrable business growth
• Intellectual curiosity in ever-changing travel and media landscapes to stay abreast of industry trends and changing consumer needs
• A scrappy approach - sourcing fast, cost-effective recommendations

Rate:

£250 per diem, to be invoiced fortnightly

Lonely Planet Guidebooks

With over 150 million guidebooks in print, Lonely Planet is a trusted source for any traveler. Since our inception in 1973, we've inspired generations of travelers to discover amazing places and enabled curious travelers to get off the beaten paths to appreciate different cultures and become agents of positive change.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Contract

Job function

• Job function

  Design and Research

• Industries

  Book and Periodical Publishing

Referrals increase your chances of interviewing at Lonely Planet by 2x

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom £40,000 - £55,000 1 month ago

Greater London, England, United Kingdom 2 weeks ago

Principal Product Designer - Marketing Hub - Remote Ireland or UK

Learning Experience Designer - Assessment

Principal Product Designer - Marketing Hub - Remote Ireland or UK

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.