Design & Marketing Lead

Capua; Cardiff; On-site; GBP 35,000 - 38,000; Full time

Job summary

A leading innovative infrastructure startup is seeking a Design & Marketing Lead in Cardiff. This role involves shaping the brand, crafting engaging content, and developing multichannel marketing campaigns to support growth. Experience in design and marketing, along with skills in Adobe Creative Suite, are essential to lead the company's visual and marketing strategies.

Benefits

Competitive salary

Professional development budget

Pension scheme

Dynamic, mission-driven environment

Qualifications

• 2-3 years of experience in design/marketing.
• Skilled in Adobe Creative Suite and Wix management.
• Knowledge of marketing channels and analytics.

Responsibilities

• Refresh visual identity and produce graphics/videos.
• Develop B2C & B2B marketing strategies.
• Monitor campaign performance and adjust strategies.

Skills

Creative

Proactive

Attention to detail

Marketing strategy

Content creation

Customer journey analysis

Tools

Adobe Creative Suite

Wix

Video editing

Job description

1 week ago Be among the first 25 applicants

This range is provided by Capua. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Innovative Infrastructure Startup | Design & Marketing Lead | Cardiff | £35,000–£38,000 + Benefits |

About Our Client:

They are transforming concrete infrastructure with eco-friendly, rapid-deploy tanks used across military, disaster relief, and DIY sectors. Their patented fabric technology offers a sustainable alternative to traditional solutions, creating global impact.

About the Role:

They are seeking a creative and strategic Design & Marketing Lead to shape their brand, craft engaging content, and run multichannel campaigns. You’ll combine design expertise with marketing knowledge to increase visibility, attract leads, and support rapid growth.

Responsibilities:

• Refresh their visual identity, produce high-quality graphics and videos, and manage website updates (Wix).
• Produce high-quality visuals for pitch decks, social media posts, event banners, brochures, datasheets, and user guides using Adobe Cloud Software.
• Maintain and update their website: add new product pages, embed videos, optimize images, and ensure timely blog/pipeline updates.
• Develop B2C & B2B marketing strategies, plan social media content, trade show activities, and lead magnets.
• Monitor campaign performance, generate reports, and adjust strategies to improve results.
• Work closely with product, engineering, and sales teams to ensure consistent messaging and successful launches.
• Identify and optimize marketing channels—LinkedIn, industry forums, targeted email campaigns, and paid social—across B2C and B2B audiences.
• Analyse the customer journey from initial ad exposure through to sale; recommend optimizations (e.g., landing-page A/B tests).
• When necessary, engage external photographers, videographers, or freelance designers to ensure top-quality deliverables.

Requirements:

• 2-3 years of experience in design/marketing, preferably with a background in product or architectural design.
• Skilled in Adobe Creative Suite, video editing, and Wix website management.
• Knowledge of marketing channels, analytics, and content creation.
• Creative, proactive, and detail-oriented in a fast-paced startup setting.

Nice to Have:

Experience with 3D modeling, infrastructure projects, email marketing tools, or technical copywriting.

Competitive salary, professional development budget, pension scheme, and a dynamic, mission-driven environment dedicated to sustainability and innovation.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Engineering and Production

• Industries

  Manufacturing

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