Design Lead

ig; City Of London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Flexible benefits

Private medical

Life insurance

Gym membership

25 days holiday

Job summary

IG Group in the United Kingdom seeks a Design Lead to shape our visual identity across digital platforms, campaigns and educational content. You will translate complex financial concepts into compelling visuals and provide art direction to a small Brand Design team within IG Consumer's in-house Creative Studio.

As a senior creative, you will maintain design system standards, defend creative concepts with senior stakeholders, and partner with the Head of Creative on ongoing brand evolution while

Qualifications

• 7+ years' experience in graphic design with a focus on digital marketing.
• Strong portfolio demonstrating both creative excellence and the ability to define and evolve a brand or design system.
• Expert knowledge of Adobe Creative Suite and Figma.
• Excellent typography skills and a sharp eye for detail across all design output.
• Experience designing for a multi-market audience, with an understanding of how creative needs to flex across different regions.
• Proven experience managing and developing a small creative team, including workload planning and resourcing across multiple concurrent projects.
• Track record of setting creative direction and defending creative decisions with senior stakeholders, not just presenting finished concepts for sign-off.
• Experience managing external creative agency relationships.

Responsibilities

• Evolve IG's visual identity and design system across digital marketing, CRM, social, and performance channels - defining how the brand should look and flex across formats, products and audience segments, not just applying existing guidelines.
• Shape concepts upstream in partnership with marketing and content stakeholders rather than only executing to a finished brief
• Provide art direction, feedback, and formal line management to the Brand Designers and, including career development, workload planning, and resourcing decisions across the team.
• Represent the Creative Studio in design-led stakeholder conversations - presenting and defending creative concepts and rationale to senior marketing and business stakeholders, and pushing back where creative quality or brand integrity is at risk.
• Define and maintain the studio's quality bar, briefing templates, and ways of working, raising the standard and efficiency of output across the team.
• Partner with the Head of Creative and Brand Marketing on the ongoing evolution of IG's brand identity, bringing an independent creative point of view to brand decisions.
• Stay ahead of design trends and best practice in digital marketing and financial services creative, bringing new thinking into the studio proactively.

Skills

Creative leadership

Brand design

Design system

Typography

Stakeholder management

Team development

Tools

Adobe Creative Suite

Figma

Job description

Job Title

Design Lead

Job Description

Design Lead

So, who are we?

IG Group is a FTSE 100 fintech operating across five continents, serving over 1.4m customers and handling billions of dollars in transactions - built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.

The bar is high - bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next.

Join us at IG - the future gets built here.

Your Team:

This role sits within IG Consumer's in-house Creative Studio, working closely with the Motion Designer, copywriters, marketing managers, web team and product design team to deliver outstanding creative work across the funnel. The Design Lead is the creative anchor of the studio - setting quality standards, providing direction and formal line management to the Design team, and managing the translation of campaign concepts from external agencies into BAU assets.

Your role in the Team's Success:

IG Consumer is looking for a Design Lead to shape our visual identity across all touchpoints - from our digital platform and campaigns to educational content and branded experiences. This is a senior creative role within the in-house studio, requiring both visionary creative thinking and strong execution. You will translate complex financial concepts into intuitive, compelling visual narratives, and provide art direction and guidance to the Brand Designers within the team.

What you'll do:

• Evolve IG's visual identity and design system across digital marketing, CRM, social, and performance channels - defining how the brand should look and flex across formats, products and audience segments, not just applying existing guidelines.
• Shape concepts upstream in partnership with marketing and content stakeholders rather than only executing to a finished brief
• Provide art direction, feedback, and formal line management to the Brand Designers and, including career development, workload planning, and resourcing decisions across the team.
• Represent the Creative Studio in design-led stakeholder conversations - presenting and defending creative concepts and rationale to senior marketing and business stakeholders, and pushing back where creative quality or brand integrity is at risk.
• Define and maintain the studio's quality bar, briefing templates, and ways of working, raising the standard and efficiency of output across the team.
• Partner with the Head of Creative and Brand Marketing on the ongoing evolution of IG's brand identity, bringing an independent creative point of view to brand decisions.
• Stay ahead of design trends and best practice in digital marketing and financial services creative, bringing new thinking into the studio proactively.

What You'll Need:

• 7+ years' experience in graphic design with a focus on digital marketing, with demonstrable experience operating at a creative leadership level
• Strong portfolio demonstrating both creative excellence and the ability to define and evolve a brand or design system, not just execute within one.
• Expert knowledge of Adobe Creative Suite and Figma.
• Excellent typography skills and a sharp eye for detail across all design output.
• Experience designing for a multi-market audience, with an understanding of how creative needs to flex across different regions.
• Proven experience managing and developing a small creative team, including workload planning and resourcing across multiple concurrent projects.
• Track record of setting creative direction and defending creative decisions with senior stakeholders, not just presenting finished concepts for sign-off.
• Experience managing external creative agency relatio

The perks

It really is more than a job. We think like a start-up, but we deliver like a FTSE 100 - so the bar is high, and we won't pretend otherwise. We work hybrid, which means three days in the office. We'll recognise your talent and make sure that you can still have a life - at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off... the list goes on. Competitive salary

• Flexible Benefits Package on top of your salary (12%)
• Private medical cover
• Life insurance
• Contribution to gym memberships
• 25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total)
• The option to buy or sell holiday days
• Unlimited access to the LinkedIn Learning Platform
• A comprehensive global and local onboarding process
• Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture
• Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as