Design Creative Lead

MoneyGram; United Kingdom; On-site; GBP 70,000 - 90,000; Full time

Job summary

MoneyGram is seeking a Design Creative Lead who combines art direction, design, and leadership. You will own MoneyGram’s visual language across retail, CRM and digital channels, while coaching a team and contributing hands-on work. Expect to set bold direction, defend creative judgments and elevate the brand experience.

You’ll balance strategy with craft, working with operations and partners to deliver scalable assets and templates. Strong design instincts and AI tool experience are essential.

Qualifications

• Experience leading creative work and shaping brands.
• Portfolio showing personal design or art direction with reasoning.
• Strong eye for typography, composition, colour and layout.
• Ability to turn briefs into concepts and deliver them.
• Experience managing teams and handling performance conversations.
• Experience creating work for retail, CRM and digital channels.
• Built or contributed to brand guidelines, design systems or templates.
• Hands-on design ability alongside leadership.
• Experience using AI creative tools to enhance workflows.

Responsibilities

• Set the creative bar with a clear point of view and sharpen the visual direction.
• Evolve the brand’s visual identity, guidelines, and design language.
• Coach designers and build a high-performing team.
• Spend substantial time designing and art directing.
• Design for retail, email and digital across multiple channels.
• Build guidelines, toolkits and templates that improve work quality and speed.
• Improve how assets are found and shared, creating a reusable library.
• Direct agencies and freelancers with clear briefs and high standards.
• Utilize AI to explore directions and adapt assets while maintaining craft.
• Balance ambition with capacity to keep work moving and on quality.

Skills

8+ years in creative

Portfolio with point of view

Attention to detail

Ideas not just execution

Team leadership and development

Cross-channel experience (retail, CRM,

Tools

Figma

Adobe Creative Cloud

Job description

About the Role

We're looking for a Design Creative Lead who's equal parts art director, designer and leader. Someone with exceptional taste, strong opinions and the creative judgement to back them up. You'll be a player-coach: raise the bar, develop strong talent, and still get into the work yourself. At MoneyGram, everyone is an IC.

You'll own how MoneyGram looks, sounds and feels everywhere it shows up. Right now, that work is spread across teams and external partners. We want one person with genuine taste and a clear creative point of view to own it end to end and set the visual standard across all of it. You'll have the freedom to make bold creative calls and the responsibility to see them through. We're not hiring you to simply maintain the brand. We're hiring you to make it impossible to ignore. Retail, CRM and digital channels will be your core focus, but your creative thinking will extend across the wider business.

This isn't a role where you'll just direct the work and sign it off. You'll spend as much time designing as you do leading the team. One day might mean developing a new visual direction, the next designing retail assets, refining a template or getting into the detail of a piece of work that needs your eye. Working closely with Creative Operations and the Performance Creative Lead, you'll help make sure great design gets made, delivered and shared. Not just once, but in ways others can use and build on.

If you have an eye that misses nothing, a point of view worth defending and the drive to make everything and everyone around you better, you're our person!

What success looks like within a year: Stronger design craft and a team producing consistently better work. Established brand guardrails, templates and shared assets that make great design easier to create, find and scale across the business.

How You'll Make an Impact

• Set the creative bar. Bring a point of view. Challenge the concept, sharpen the visual direction and get into the details others miss. Make the work impossible to ignore.
• Make the brand unmistakable. Evolve MoneyGram's visual identity, guidelines and design language. Push how the brand shows up without losing what makes it recognizable and trusted.
• Lead a team that gets better. Coach designers, set expectations and give feedback they can use. Don't just fix the work; build a team that can solve the next brief without you.
• Stay in the work. Spend half your time designing and art directing. Own retail projects, step into complex briefs and make the work that shows the team what good looks like.
• Design for where it lives. A retail counter isn't an email. An email isn't a digital ad. Know what works in each and make the brand recognizable across all three.
• Build systems people actually use. Guidelines, toolkits and templates should make the work better and faster, not make everything look the same. Build them, test them and keep improving them.
• Make the work easy to find. Bring assets and templates out of silos. Improve how the business finds, shares and reuses approved creative, building towards a more accessible asset library.
• Direct the wider work. Give agencies and freelancers a clear brief and a high standard. Challenge the thinking, not just the execution, and own the finished result.
• Put AI to work. Use it to explore creative directions, create and adapt assets, and move faster without losing craft. Know when human judgement makes the difference.
• Get the work finished. Work with Creative Operations and the Performance Creative Lead to balance ambition with capacity. Make the decisions that keep work moving and quality high.

What You'll Bring

• 8+ years in creative. You've led creative work, developed teams and made decisions that shaped brands. Show us the standard you've set and what improved under your leadership.
• A portfolio with a point of view. Bring the work and the thinking behind it. Show us the ideas you've shaped, what you personally designed or art directed and why those creative decisions mattered.
• An eye for the details others miss. Typography, composition, colour, layout and art direction. You can tell when something isn't right, and you know how to fix it.
• Ideas, not just execution. You've turned briefs into concepts worth making. Show us how you got from a problem or insight to an idea, then made it real.
• A team you've led and developed. Direct people management, not just mentoring. You've hired, coached, managed performance and handled difficult conversations. Tell us who got better under you.
• Creative that works where it lives. You've made work for retail, CRM and digital channels. You understand the spaces, audiences and constraints, not just the file formats.
• A brand you've helped shape. You've evolved visual identities and made them work across different touchpoints. Built brand guidelines, design systems or templates from scratch? Even better. Show us what changed.
• Work you've made yourself. You can still design, art direct and deliver. Bring examples of your own hands-on work, not just decks of what your team produced.
• Real use of AI creative tools. You've made things with them, improved workflows and know when human judgement makes the difference. Show us what you've built.
• Tools you know inside out. Figma and Adobe Creative Cloud. Motion design, storyboarding or other specialist craft skills are a plus.
• Conviction without ego. You have opinions, can explain them and know when to change your mind. You make clear calls, take feedback and bring others with you.