Deputy Head of SEO

The Sun; Greater London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Deputy Head of SEO to enhance its digital presence. This role involves leading a talented team and strategizing SEO initiatives to drive traffic and engagement. You will leverage your technical SEO knowledge and data analysis skills to support the company's growth objectives. Join a dynamic environment that values collaboration and innovation, where your contributions will directly impact the audience's experience. If you are passionate about SEO and thrive in a fast-paced setting, this opportunity is perfect for you.

Benefits

Private medical insurance

Discounted gym memberships

Generous pension scheme

25 days holiday plus bank holidays

Maternity and paternity leave

Access to training and LinkedIn Learning

Wellbeing benefits

Exclusive events access

Qualifications

• Proven track record in SEO with significant newsroom experience.
• Strong understanding of search trends and audience engagement.

Responsibilities

• Support the Head of SEO in developing editorial strategies.
• Lead a team of SEO editors and writers to drive organic growth.

Skills

Search Engine Optimisation

Technical SEO

Data Analysis

Problem Solving

Education

Experience in Newsroom

SEO Tools Proficiency

Tools

SEMRush

Google News

News Dashboard

Job description

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The Sun Online is the biggest digital newsbrand in the UK and now the fastest-growing news site in the US. The Sun’s multi-award-winning Audience department sits at the heart of our newsroom, with our talented journalists publishing the best coverage of news, sport, TV and showbiz, lifestyle and family value. Our hugely successful SEO team sits at the core of our publishing operation and is constantly evolving, driving search traffic, growing new audiences, and building engagement and loyalty with our readers.

Your Role:

The Sun is looking for a talented individual with a background in search engine optimisation, significant newsroom experience and a track record of delivering results.

As Deputy Head of SEO you will be responsible for supporting the Head of SEO in developing and implementing the editorial SEO strategy, as well as helping lead our large, talented team of SEO editors and writers in London.

You will support the development of The Sun’s digital growth strategy through technical and content SEO, application of SEO tools, data-led projects, and strategies for organic search, Discover and Google News.

Day to day you will:

• Help grow organic search, Discover and Google News
• Be confident in identifying search trends and communicating them to the newsroom
• Help lead and manage a large team of SEO editors and reporters
• Lead The Sun’s SEO breaking news and live blog strategy
• Help oversee The Sun’s evergreen strategy
• Be confident with a range of SEO tools (for example SEMRush and News Dashboard)
• Analyse and report back to the newsroom on SEO successes and failures
• Liaise with different departments to ensure strategic SEO needs and objectives are met
• Ensure, through training and monitoring, that SEO best-practice is adhered to
• Monitor algorithmic changes and developments and help recommend actions to relevant teams
• Perform competitor analysis and identify opportunities to improve and overtake in key markets
• Communicating content plans around key events such as Love Island to the wider newsroom
• Support content migrations and post-migration analysis & recovery
• Keep up to date on the latest SEO developments and news

What we are looking for from you:

• Organised and a good problem-solver, able to eliminate obstacles through creative and adaptive approaches
• Experience working collaboratively with multidisciplinary teams
• Can demonstrate an understanding of The Sun brands
• Sound technical SEO experience

At News UK, we know the value of working together, which is why we operate a hybrid working policy with a minimum of three days a week in the office. Being in the office allows us to collaborate, innovate, and thrive as a team in our vibrant and dynamic workspace. Some roles may require more office-based days depending on the nature of the position, so we encourage you to speak with your recruiter to learn more about what’s required for your role.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity, Equity and Inclusion Strategy, which focuses on three main priorities - attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce. We also currently have 12 employee led networks and groups that support our strategy and connect like minded employees socially.

Some of our benefits include:

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Wide range of training available, plus full LinkedIn Learning access
• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
• ‘Bikes for Work’ and ‘Electric Car’ scheme
• Access to exclusive events Up to 60% discount on Harper Collins books and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on [e-mail].

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Newspaper Publishing

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