Deputy Director, Head of Marketing, New Media Unit

Cabinet Office; York; On-site; GBP 76,000 - 118,000; Full time

Job summary

The Cabinet Office is seeking a Deputy Director to lead the New Media Unit in delivering innovative communication strategies aimed at connecting with the public. This role offers the opportunity to drive significant change in government communications while working in a dynamic and collaborative environment.

Benefits

Civil Service Pension contributions

Career development opportunities

Qualifications

• Proven experience leading marketing strategies and campaigns.
• Strong digital communication skills.
• Ability to work collaboratively in a fast-paced environment.

Responsibilities

• Lead the development of effective marketing campaigns across multiple channels.
• Oversee all digital marketing activities including partnerships.
• Manage budgets and ensure alignment with business goals.

Skills

Leadership

Marketing

Digital Expertise

Creativity

Collaboration

Education

Relevant degree or equivalent experience

Job description

Deputy Director, Head of Marketing, New Media Unit

Cabinet Office

Reference number: 410018

Salary: £76,000 - £117,800

Non civil servants will be expected to start at the salary minimum if successful. Standard pay rules apply for existing civil servants.

A Civil Service Pension with an employer contribution of 28.97%

Contract type: Permanent

Working pattern: Flexible working, Full-time, Job share

Location: If successful this role will be based in either London , Glasgow or York.

Some UK based travel may be required for this role.

Job summary

The New Media Unit (NMU) is part of the Government Communication Service (GCS) and sits within the Cabinet Office. The NMU was established in November 2024 with the clear goal to reach, connect and rebuild trust with audiences in the most effective way possible. Our aim is to provide the public with relevant, useful and authentic content when and where they want to receive it and communicate in an entirely new way.

The government has signalled a clear intention to focus on ambitious, measurable, long-term objectives that deliver better outcomes for citizens. This requires a new way of doing government which is more joined-up and better reaches the public to build awareness, understanding and trust in the government’s missions. The New Media Unit is a critical lever in achieving these long-term aims, bringing together the specialist skills required to reach citizens with content they want to consume at a time and place they want to consume it.

The team is evolving and works in an agile way proactively delivering on missions-based campaigns and responding to nation-wide communications. We need people who think differently and who can respond quickly to the ever-changing media landscape. At its core this team is focused on flexibility and collaboration across the three pillars (Strategy, Campaign and Creative), working closely with the GCS Strategy & Campaigns and Applied Data & Insight teams, alongside No 10 and departmental communication teams across government.

This is a really exciting time to be joining the NMU as we look to expand our activity, test and learn different approaches and deliver communications which make a difference to people’s lives. This is a rare chance to be part of something truly ground-breaking, where your ideas will directly influence the future of digital communications at the heart of government.

Job description

What we’re looking for:

We need outstanding leaders in strategy, marketing and partnerships, who have a high level of digital expertise and will put audiences at the heart of everything they do. We're seeking innovative and creative senior leaders to help craft our evolving vision. This is a unique opportunity to lead one of the biggest transformation projects in government communications, to help the government reconnect with citizens in digital channels. Most importantly, we want people who care passionately about delivering outstanding communication for the public.

We value colleagues who embrace change, think outside the box, and thrive in a dynamic environment where responsibilities evolve with our ambitions. We welcome applications from the widest range of people of different backgrounds, cultures and experiences. If you're passionate about making your mark and flourishing in an atmosphere that champions fresh thinking and adaptability, we want to hear from you.

Responsibilities

The Head of Marketing is responsible for turning the New Media Unit communications strategy into multi-channel campaigns, leading the media strategy and relationships with media, creator and agency partners.

You will be responsible for:

• Leading the development of outstanding and effective marketing campaigns that draw on the latest digital trends, tools, platforms and data-driven workflows to deliver exceptional public communication to meet NMU goals, objectives and KPIs.
• Leadership of all digital marketing activities across channels including paid social, creator, influencer and media partnerships.
• Leading the design and implementation of seamless operational workflows to deliver high-quality campaigns efficiently and effectively.
• Ensuring team outputs rigorously meet the standards, KPIs and expectation for quality and performance.
• Championing creativity, collaboration and a positive change culture Setting ambitious goals and leading a culture of continuous improvement across the team.
• Accountability for budgets, resource allocation, external partner relations and marketing performance, and the alignment of marketing efforts with broader business goals Inspiring and developing a high-performing team of collaborative, open and creative strategic thinkers.
• Leading collaboration with departments to ensure media and campaign plans across missions are joined up and messaging de-conflicted.
• Deputising for the Head of the New Media Unit in representing NMU at senior levels both inside and outside of government.

Benefits

Alongside your salary of £76,000, Cabinet Office contributes £22,017 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

Whatever your role, we take your career and development seriously and want to enable you to build a really successful career within the Department and wider Civil Service.

It is crucial that our employees have the right skills to develop their careers and meet the challenges ahead, and you’ll benefit from regular performance and development reviews to ensure this development is ongoing. As a Civil Service employee, you’ll be entitled to a large range of benefits.

Indicative Timeline

We will try and offer as much flexibility as we can, but it may not be possible to offer alternative dates for assessments or interviews. You are therefore asked to note the below timetable, exercising flexibility through the recruitment and selection process, in order to meet the dates given. Please note that these dates may be subject to change.

The anticipated timetable is as follows:

Advert Closing Date: 23:55, Sunday 13th July 2025.

Shortlist: Week commencing 21st July 2025.

Interview: Week commencing 4th August 2025.

Security

Successful candidates must undergo a criminal record check.

Contact point for applicants

Job contact:

Name: GRS SCS Recruitment Team

Email: [e-mail]

Recruitment team

Email: [e-mail]

.