Dental Account Executive

Zima Dental; Greater London; On-site; GBP 28,000 - 52,000; Full time

Benefits offered by this job

Growth-based bonus

Weekly socials

Job summary

Zima Dental is seeking a commercially driven candidate to lead new business and conversion with wholesale accounts in the DTD channel. You’ll qualify inbound leads, book demos, onboard new wholesale accounts, and drive first orders, while building a scalable CRM workflow.

You’ll engage principals and practice managers, manage post-purchase onboarding, track invoices and POs, and support marketing campaigns in Klaviyo and other tools.

Qualifications

• 1–5 years in dentistry, either practice-side or dental B2B
• Strong telephone demeanor and ability to discuss dentistry with dentists and managers
• Strong organisation, CRM and billing/tracking capabilities
• Comfortable with numbers, data hygiene, invoicing and reporting
• Curious about the commercial machinery behind a sales channel and ability to work in a fast-paced team

Responsibilities

• Handle new business and conversion: qualify inbound leads, book demos, convert to first paid order
• Improve conversion rates for new accounts and onboard wholesale accounts with onboarding support
• Manage existing base: drive reorders, reactivation of lapsed accounts, update CRM and contact details
• Handle commercial operations: billing, invoices, POs, payments, stock and website data accuracy
• Support marketing, reporting and projects: data for reviews, assist campaigns in Klaviyo, distributor research and events

Job description

Launched in 2020, Zima is a global market-leading health tech scale-up and one of the fastest-growing companies in the UK. We are disrupting a stagnant multibillion-pound global industry by merging cutting-edge product innovation with world-class performance marketing. Our hero product, the Dental Pod, has redefined oral appliance care for over a million customers across 40+ countries.

The role

You'll help run our direct-to-dentist (DTD) channel - the wholesale side of the business that supplies dental practices directly, rather than selling to their patients.

We're looking for someone who already knows dentistry. That might be from inside a practice - treatment coordinator, practice manager, dental nurse, receptionist - or from the commercial side, selling into practices for a dental supplier, lab, aligner brand or device manufacturer. Either route works. What matters is that you can pick up the phone to a principal dentist or practice manager and sound like someone who understands their day.

It's a hands-on, operational role with real commercial ownership. You'll learn the whole channel rather than one slice of it, and there's a clear, fast path into account management, DSO or international distribution as the team grows.

Who we're looking for

• 1–5 years in dentistry. Either practice-side (treatment coordination, practice management, nursing, front desk, TCO) or dental B2B (supplier, lab, aligner, ortho or device sales, account management or sales ops).
• Comfortable holding a credible clinical-adjacent conversation with a dentist, orthodontist or practice manager, you know what a retainer handover looks like, why aligner patients ask about staining, and how a practice actually buys.
• Comfortable picking up the phone, including to cold leads.
• Genuinely organised: you can run a billing tracker and a CRM at once without being chased.
• Comfortable with numbers and detail - invoices, reconciliations, data hygiene and reporting don't put you off.
• Commercially curious. You want to learn the machinery behind the channel, not just work a list.
• Humble and hungry, and happy doing the unglamorous volume work in a team of experienced winners.

Nice to have

• Experience selling or recommending a physical product to patients chairside.
• Exposure to orthodontics, aligners, retainers, sleep appliances or prosthodontics.
• Multi-site, corporate or DSO experience.
• Familiarity with Shopify B2B, Attio or HubSpot, Klaviyo, ClickUp or Stripe.
• A second language relevant to our EU markets (German, Spanish, French).

Coming from a practice?

You already do most of this. You've explained a product to a nervous patient, chased a lab, managed stock, kept a diary full and handled the awkward money conversation. This role is that skill set pointed at a commercial channel, and we'll teach you the rest.

What you'll do

New business and conversion

• Work inbound leads: qualify, call, book demos, convert to first paid order.
• Improve conversion rates for new accounts.
• Onboard new wholesale accounts: verification, portal walkthrough, first-order support.
• Run a post-purchase onboarding call around four weeks after first order - answer questions and set accounts up for a strong start.
• Keep the leads register clean and current: every lead has a next action and an owner.

Existing base and retention

• Work the high-volume end of the customer tail: reorder prompts, lapsed-account reactivation, small-account queries.
• Trace new contact details for high-risk and churned practices, re-engage by phone and email, and update the CRM.
• Spot growing accounts and multi-site potential.
• Set up customer subscriptions.

Commercial operations and finance admin

• Generate Stripe invoices and support billing.
• Track purchase orders, chase overdue invoices and reconcile payments.
• Keep stock and website information aligned and up to date.
• Own general paperwork: supplier forms, applications and awards submissions.

Marketing, reporting and projects

• Prepare data for monthly business reviews across DSO, distributor and new-vs-returning views.
• Support email marketing: brief and build campaigns in Klaviyo, and keep the marketing calendar current.
• Support wider business development: distributor research, DSO seeding and activations, industry events and follow-up.
• Run post-mortems on dead leads - find alternate contacts and send short "why did you drop off" surveys.
• Pick up general and unassigned queries in the shared inbox, and support the CS process where an extra pair of hands creates leverage.

What success looks like in six months

• Improved approved-account to first-order conversion rate.
• Faster time from enquiry to first paid order.
• Reorder rate held or improved across the long tail.
• Fluent in our CRM, with data you'd be happy for anyone to open.
• Billing and PO tracking running cleanly, with few overdue invoices slipping through.
• MBR and campaign support delivered reliably every cycle.

What we offer

• Competitive salary and a growth-based bonus scheme.
• High-value growth-based incentives.
• Highly accelerated career paths.
• Weekly socials with different activities and experiences.