Demand Marketing Manager

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Job description

Demand Gen Marketing Manager

We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you?

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you.

Why join the Learning Division of the Access Group?

At Access Learning, part of the Access Group, we're reshaping how organisations approach learning and development through our innovative digital solutions. Join our talented international team and you'll find genuine opportunities for growth whilst working on impactful projects that transform how organisations develop their people.

Role overview:

As a Demand Generation Manager within the Access Learning marketing squad, you will lead the development and execution of key marketing initiatives aimed at driving demand for our digital learning solutions. Reporting to the Divisional Marketing Director, you will collaborate closely with marketing, go-to-market (GTM) teams, propositions, and sales to ensure the success of demand generation activities.

Day-to-day, you will:

1. Design and implement multi-channel demand generation strategies to generate leads and acquire new customers, supporting our global growth objectives.
2. Manage inbound and outbound marketing channels, including events, email, digital advertising, SEO, webinars, and social media.
3. Develop continuous tactics and campaigns to ensure a steady flow of marketing-qualified leads (MQLs) and lead account-based marketing initiatives to engage target accounts throughout their buyer's journey.
4. Track, analyse, and report on campaign effectiveness while collaborating with media partners and stakeholders, including sales development representatives (SDR), to enhance conversion rates and resource success.

Your skills and experiences might also include:

1. Experience managing growth initiatives and campaigns in a B2B SaaS environment, with a strong track record in digital demand generation marketing to drive sales and customer acquisition.
2. Deep understanding of search engine optimisation (SEO) and search engine marketing (SEM) to improve online visibility.
3. Strong organisational skills to effectively manage multiple campaigns and projects while employing critical thinking and problem-solving abilities to optimise strategies.
4. Proficient in managing marketing budgets and demonstrating ROI, complemented by excellent verbal, written, presentation, and analytical skills in a dynamic setting.

Preferred Skills and Experience:

1. Extensive marketing experience in both strategic planning and execution, with a strong understanding of media content and its application in the customer lifecycle.
2. Knowledge of social media platforms and strategies for engaging potential customers.
3. Experience in edtech or corporate learning sectors within a B2B context.

What are we all about?

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive.

If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together. Love Work. Love Life. Be You.