Demand & Integrated Marketing Specialist

JR United Kingdom; Kingston upon Hull; Remote; GBP 45,000 - 65,000; Full time

Job summary

A leading global industrial manufacturing company is seeking a Demand & Integrated Marketing Specialist to develop and implement innovative marketing programs. This remote position involves collaboration with diverse teams and requires extensive experience in marketing strategy and project management. The role needs a proactive approach to manage global campaigns and drive performance against targets.

Qualifications

• 7+ years of experience in marketing.
• Proven analytical skills in KPI setting and performance tracking.
• Experience in creative brief writing and project management.

Responsibilities

• Develop comprehensive integrated marketing programs for various stakeholders.
• Deliver end-user email campaign strategies and collaborate with media teams.
• Lead global reporting and support campaign performance reviews.

Skills

Analytical skills

Creative brief writing

Project management

Stakeholder management

Tools

Salesforce

Adobe/Google Analytics

Eloqua

Job description

Social network you want to login/join with:

Demand & Integrated Marketing Specialist, Kingston upon Hull, East Yorkshire

Client:

ECS Resource Group

Location:

Kingston upon Hull, East Yorkshire, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

Job Description:

Global Demand & Integrated Marketing Specialist

Contract: 12 months initially

Location: UK, remote (occasional travel to Berkshire)

Hours: UK hours, but flexible to work US time zones

I am recruiting for my organization, a global industrial manufacturing business. Looking for an Integrated and Demand Marketing Specialist. This is an exciting opportunity to collaborate with some of the most innovative and diverse people around the world.

You will make an impact by co-creating and implementing demand generation programs, building end-to-end integrated programs, and managing global campaign strategies.

Key Responsibilities:

• Develop end-to-end integrated marketing programs for end-users, channel partners, and sales teams to drive targets across the marketing funnel.
• Deliver end-user email campaign strategies, including targeted content creation and lead nurturing programs.
• Collaborate with the global paid media team to create paid search and social strategies, including messaging, imagery, CTA, and landing pages to provide an ideal customer journey and reach KPIs.
• Serve as a trusted advisor to the division team, translating business needs into communication briefs for internal or external creative teams, ensuring messaging resonates with end users, channel partners, and sales teams.
• Drive project success through meticulous planning, timeline management, and stakeholder engagement, including global and regional leaders.
• Lead global reporting for the top 12 countries, ensuring timely updates with key metrics.
• Support integrated campaign performance reviews and share learnings.
• Collaborate with regional teams to align activation plans with global KPIs.

Qualifications:

• 7+ years of experience
• Experience in creative brief writing, project, and stakeholder management
• Proven analytical skills (KPI setting, performance tracking) with experience using Salesforce, Adobe/Google Analytics, and similar tools; Eloqua experience is a plus.