Demand Generation Specialist

Social Value Portal Ltd; London; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A leading company focused on social impact is seeking a Demand Generation Specialist to drive their marketing efforts. In this role, you'll plan and optimize campaigns, collaborate across teams, and use analytics to enhance performance. You'll enjoy a supportive environment with benefits like private medical insurance, generous leave, and a learning budget while making a difference in communities.

Benefits

25 days’ annual leave + bank holidays + your birthday off

Private medical insurance from day one

6 paid volunteering days a year

£400 annual learning and development budget

Enhanced parental leave options

Cycle to work scheme

Qualifications

• Proven experience in B2B or SaaS marketing roles.
• Proficiency with CRM systems like Salesforce and HubSpot.
• Strong copywriting and communication skills.

Responsibilities

• Plan and optimize paid media campaigns across LinkedIn and Google Ads.
• Build and manage marketing campaigns in HubSpot.
• Collaborate with cross-functional teams to activate campaigns.

Skills

Communication

Analytical mindset

Project management

Tools

Salesforce

HubSpot

Email marketing software

Analytics tools

Job description

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Demand Generation Specialist – We're expanding our marketing team to supercharge lead generation and campaign performance. Join us and make an impact at a company that’s already delivered £47bn in social value and looking to achieve £100bm in Social Value to communities across the UK and beyond.

You’ll work at the heart of our growing Marketing team, collaborating with Sales, Events, and Content to deliver campaigns across paid channels, nurture sequences and email automation -all while ensuring seamless CRM integration and conversion tracking. If you’re organised, creative, results-focused, and excited to work for a purpose-led business that values inclusion, flexibility, and wellbeing - we’d love to hear from you.

The Role

• Plan, launch and optimise paid media campaigns across LinkedIn, Google Ads and other digital channels - working closely with agencies and internal teams to align messaging and goals.
• Build and manage end-to-end marketing campaigns in HubSpot, including landing pages, CTAs, forms, automation workflows and segmentation strategies.
• Create email nurture journeys and outbound sales sequences to engage prospects at every stage of the buyer journey - with ongoing testing to improve engagement.
• Collaborate with Content, Sales and Events teams to activate campaigns around product launches, webinars and thought leadership.
• Optimise campaign performance through testing, audience targeting, funnel alignment and landing page conversion improvements.
• Track and report on campaign results using HubSpot and Salesforce, ensuring full integration with CRM and clear attribution through campaign tagging.
• Own the marketing tech stack from a campaign perspective, ensuring seamless alignment across platforms and sales workflows.

What You’ll Bring

• Proven experience in B2B or SaaS marketing roles.
• Proficiency in marketing tools and platforms such as CRM systems (ie Salesforce, Hubspot), email marketing software, and analytics tools.
• A strategic approach, with a fantastic eye for detail alongside exceptional communication skills
• Analytical mindset with strong copywriting and communication skills.
• Ability to manage multiple projects and collaborate cross-functionally.

What We Offer

• Salary: £35,000 – £40,000 per annum (based on experience)
• Full-time, permanent role (37.5 hrs/week) | Hybrid – London office 2–3 days per week
• 25 days’ annual leave + bank holidays + your birthday off (increases with service)
• Private medical insurance from day one
• 6 paid volunteering days a year to give back in ways that matter to you
• £400 annual learning and development budget
• Enhanced parental leave (6 months maternity fully paid; 1 month paternity fully paid)
• Cycle to work scheme & ethically invested pension scheme (matched up to 5%)

Join a company where your work contributes directly to social good, sustainability, and impact. Be part of something bigger than just pipeline and metrics.