Demand Generation Specialist

NAVEX; London; On-site; GBP 35,000 - 60,000; Full time

Job summary

NAVEX, a leader in GRC solutions, seeks a Demand Generation Specialist in London. This pivotal role involves planning and optimizing multi-channel campaigns, working closely with sales and marketing teams for pipeline growth. Candidates should have a strong SaaS background and proven experience in driving demand generation activities.

Benefits

Competitive pay practices

Wellbeing programs

Career growth opportunities

Work-life balance initiatives

Qualifications

• 2+ years’ experience in demand generation campaigns including copywriting and email marketing.
• Proven track record in B2B integrated demand generation campaigns.
• Experience in developing lead generation strategies.

Responsibilities

• Plan, execute, and optimise multi-channel marketing campaigns.
• Align demand generation activities with sales and business growth objectives.
• Manage agency, supplier, and budget effectively.

Skills

Analytical skills

Data-driven thinking

Project management

Excellent communication

Education

Bachelor’s degree in marketing or business management

Tools

Salesforce

Marketo

Microsoft Office

Job description

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It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

At NAVEX, we’re making the world a better place. A safer place. A more ethical place. A place where anyone, anywhere can have a voice. That’s a serious impact.

NAVEX is a global leader in GRC solutions and helps organisations strengthen their risk and compliance programs with a 360-degree view of enterprise, third party and ecosystem risk for enhanced regulatory compliance and proactive risk management. Easy to use, the NAVEX One platform empowers compliance through connecting unparalleled industry intelligence and insights. Worldwide, we have over 13,000 customers who trust NAVEX to address evolving regulations and their compliance challenges.

As our Demand Generation Specialist, you will play a critical role in ensuring that our demand marketing becomes best in class, and that you support all our marketing efforts aimed at raising awareness amongst our target audiences and markets, generating pipeline and revenue opportunities for our commercial teams.

This is a pivotal role focused on growth, with the opportunity to work with a range of internal and external stakeholders to ensure that demand generation efforts align with sales and business growth objectives including supporting commercial revenue growth, overall pipeline growth and marketing generated, and marketing influenced revenue.

What you’ll get:

Career growth. With market-leading training and an unwavering commitment to owning your career plan, you can grow your career to new heights.

Real rewards. We offer competitive and transparent pay practises, top-of-the-range wellbeing programmess, and brilliant opt-in benefits. Because we believe companies should offer more than just a salary.

Meaningful purpose. Our products and solutions have real-life impact on people and organisations across the globe. Our innovations make a difference.

Life flexibility. We want you to bring your best self to work every day. We understand that you can only do that with quality time to care for yourself, your loved ones and your community.

An inspiring culture. Find yourself surrounded by leaders that care, invested teammates, and like-minded groups where you’ll feel at home.

Industry leadership. Play your part in a fast-growing organisation known for excellence, profitability, and stability.

What you’ll do:

Plan, execute, and optimise integrated multi-channel programs and campaigns to new and existing customers, with a focus on attracting and engaging new business prospects, nurturing leads, and optimising conversion pathways

Work closely with the marketing and sales leaders whilst using a data driven and collaborative mindset to develop strategy and take a performance-based approach

Work closely with other marketing functions and resources (e.g. digital, content, creative) to ensure the alignment of all demand generation activities including ownership of campaign calendars

Ensure Business Development Representative (BDR) team alignment for all demand campaigns (inbound and outbound) including lead management

Establish, maintain, and optimise scalable processes that ensure best practises in campaigns and lead management, including tracking lead lifecycle and conversion rates throughout the pipeline

Define activity success metrics and own the performance analysis of demand generation activities, ensuring ongoing optimisation, and analyse marketing and sales data to develop insights and make recommendations on areas for optimisation to meet targets

Agency, supplier and budget management

Ensure full utilisation of the company’s Martech stack to support demand generation activities

What you’ll need:

Bachelor’s degree in marketing, business management, or equivalent experience in a SaaS environment.

2+ years’ experience coordinating and executing global demand generation campaigns, including copywriting, channel strategy, advertising, email marketing, webinar production, and more

Have a strong understanding of demand generation programmes and a proven track record of owning campaigns, generating high quality leads, and driving pipeline growth

Demonstrated experience creating and executing successful B2B integrated demand generation campaigns

Exposure to working closely with sales leaders, sales teams, and BDRs to drive leads (direct and indirect channels)

Experience developing and implementing lead generation and nurturing strategies including segmentation, targeting and personalised communication

Excellent analytical skills and data-driven thinking with a keen focus on metrics, measurement and optimisation

Ability to work effectively in a distributed team / matrixed environment

Knowledge of marketing technologies such as Salesforce, Marketo, social platforms such as LinkedIn, and Microsoft Office

Experience in negotiating with and managing suppliers

Excellent written and verbal communication skills with the ability to see the big picture view of our marketing strategy

Ability to drive results through your job competencies of decision-making, marketing strategy and project management while leveraging NAVEX’s core values

Our side of the deal:

We believe everyone deserves to see their path forward, and the steps in place to achieve their career and financial goals.

Every team member is required to have a career plan in place, to be reviewed with their manager after six months in our team.

Pay progression based on your performance.

We’re committed to helping you thrive in all aspects of your life. Our pay programs are just one element of this. Check out NAVEX’s career page to find out more information.

We’re an equal opportunity employer, including all disability and veteran status.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!