Demand Generation Marketing Manager (ABM & Campaigns) - EMEA

Datadog; London; Hybrid; GBP 65,000 - 95,000; Full time

Job summary

A leading SaaS company is seeking a Demand Generation Marketing Manager for the EMEA region to spearhead marketing efforts that drive customer acquisition and pipeline generation. The ideal candidate will bring significant experience in growth marketing, manage a high-performing team, and adapt global strategies to local market needs while fostering a collaborative environment.

Benefits

Generous and competitive benefits package

New hire stock equity (RSUs)

Continuous career development

Best in breed onboarding

Friendly and inclusive workplace culture

Qualifications

• 7 years of demand generation/growth marketing experience.
• Experience in EMEA markets and digital marketing programs.
• Strong analytical skills and ability to manage performance.

Responsibilities

• Lead and mentor digital marketers to drive pipeline growth.
• Design integrated campaigns and demand generation strategies.
• Oversee digital demand generation channels including SEM and paid social.

Skills

Analytical skills

Communication

Leadership

Education

Bachelor’s degree

Job description

Demand Generation Marketing Manager (ABM & Campaigns) - EMEA

London, United Kingdom; Paris, France

Datadog is looking for an experienced Senior Group Manager, Demand Generation to help lead our growth marketing efforts in the EMEA region. Reporting into the Senior Director, Global Demand Generation, this data-informed marketing leader will be asked to create, execute and measure the demand generation strategy in the EMEA region. You will be responsible for adapting global programs and designing bespoke campaigns to drive new customer acquisition, customer expansion opportunities, and pipeline generation.

At Datadog, we place value in our office culture - the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You’ll Do:

• Lead, mentor and grow a team of high-performing digital marketers, campaign managers and ABM practitioners to drive pipeline growth, new customer acquisition, and cross-sell/upsell opportunities in EMEA.
• Partner closely with the global campaigns, growth marketing and regional marketing teams to adapt programs and investment mix to needs of the region.
• Design demand generation strategies, integrated campaigns, and ABM programs that fuel growth in distinct markets like UK, DACH, France, Benelux, Italy and Middle East.
• Oversee digital demand generation channels in the region including SEM, paid social, webinars, paid sponsorships, and SEO.
• Develop best in class strategies to generate demand in multiple market segments including Commercial, Mid-Market and Enterprise.
• Build a culture of constant testing and optimization to improve channel performance and ROI metrics.
• Work cross functionally to drive alignment amongst global marketing, field marketing, and the extended go-to-market teams.

Who You Are:

• 7 years of demand generation/growth marketing experience, with 3 years leading high-performing teams
• Experience running digital marketing programs in the EMEA region and deep understanding of the various EMEA markets and cultural nuances, local digital trends/channels, etc.
• Strong analytical skills with deep experience in performance management, attribution and optimization.
• Experience building full-funnel campaign strategies for B2B organizations, experience in tech, PLG a big plus.
• Excellent written and verbal communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans
• Additional language skills (French, German, Italian, Spanish) a plus
  
  

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.

Benefits and Growth:

• Generous and competitive benefits package
• New hire stock equity (RSUs) and employee stock purchase plan
• Continuous career development and pathing opportunities
• Product training to develop an in-depth understanding of our product and space
• Best in breed onboarding
• Internal mentor and buddy program cross-departmentally
• Friendly and inclusive workplace culture

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.

Datadog (NASDAQ: DDOG) is a global SaaS business, delivering a rare combination of growth and profitability. We are on a mission to break down silos and solve complexity in the cloud age by enabling digital transformation, cloud migration, and infrastructure monitoring of our customers’ entire technology stacks. Built by engineers, for engineers, Datadog is used by organizations of all sizes across a wide range of industries. Together, we champion professional development, diversity of thought, innovation, and work excellence to empower continuous growth. Join the pack and become part of a collaborative, pragmatic, and thoughtful people-first community where we solve tough problems, take smart risks, and celebrate one another. Learn more about #DatadogLife on Instagram , LinkedIn, and Datadog Learning Center.

Equal Opportunity at Datadog:

Datadog is anAffirmative Action andEqual Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and more. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference.