Demand Generation Manager - AI & DA

3310 John Wiley & Sons Ltd.; Greater London; On-site; GBP 45,000 - 64,000; Full time

Benefits offered by this job

Meeting-free Fridays

Professional development

Internal mobility

Competitive compensation

Job summary

Wiley is seeking a Demand Generation Manager to drive pipeline for the AI, Analytics and Data portfolio in the UK. You will own end-to-end demand generation from audience identification to execution, optimization and reporting, with close collaboration to Sales to ensure marketing leads contribute to revenue goals.

This hands-on role requires strong B2B marketing execution, data-led decision making, and the ability to work in a relatively new team while shaping efficient ways of working.

Qualifications

• B2B demand generation experience.
• Experience planning multi-channel campaigns.
• Experience with Salesforce.
• Strong analytics skills.
• Excellent written and verbal communication.

Responsibilities

• Develop and deliver always-on, multi-channel demand generation campaigns across email, paid social, content syndication, webinars, events and other relevant channels.
• Define target audiences and ICPs using data to tailor campaigns to segments.
• Build campaign plans around pipeline and revenue goals and measure success.
• Partner with Sales to set lead criteria and improve lead quality and performance.
• Develop briefs and adapt messaging for different audiences and channels with cross-functional teams.
• Monitor performance and report on lead volume, pipeline influence, and ROI.

Job description

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

We power infinite possibilities. For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere. We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives. Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

About the Role

The Demand Generation Manager will drive new pipeline across Wiley’s AI, Analytics and Data (AIDA) solutions portfolio, targeting new customers, verticals and market segments. You will own demand generation activity from audience identification and campaign planning through to execution, optimisation and reporting. Working closely with Sales, you will focus on generating high-quality leads and ensuring marketing activity contributes directly to commercial pipeline and revenue goals. This is a hands‑on role combining strong B2B marketing execution, commercial thinking and data‑led decision‑making. As part of a relatively new team, you will also need to be confident taking ownership, working independently and helping to shape effective ways of working.

Job Responsibilities

• Develop and deliver always‑on, multi‑channel demand generation campaigns across email, paid social, content syndication, webinars, events and other relevant channels.
• Define target audiences and ideal customer profiles, using customer, market and intent data to identify new prospects and tailor campaigns to different segments.
• Build campaign plans around pipeline and revenue goals, using conversion rates, deal values and lead requirements to inform activity and measure success.
• Partner closely with Sales to agree marketing‑qualified lead criteria, review lead quality and use feedback to improve campaign targeting and performance.
• Develop campaign briefs and adapt Wiley’s commercial messaging and copy for different audiences and channels, working with Content Marketing, Product Marketing, creative and audience teams.
• Monitor campaign performance and pipeline contribution, using data to optimise targeting, messaging and channel activity and report on lead volume, pipeline influence, cost per lead and return on investment.

Required Qualifications

• B2B demand generation experience, with experience generating leads and pipeline for a sales organisation.
• Proven experience planning and delivering multi‑channel marketing campaigns and demonstrating contribution to commercial outcomes.
• Experience working closely with Sales to agree lead criteria, review lead quality and improve campaign performance.
• Strong analytical skills, with experience using campaign and funnel data to improve performance and inform future activity.
• Strong written and verbal communication skills, including experience developing campaign briefs and adapting copy and messaging for different audiences.
• Hands‑on experience using Salesforce.

Preferred Qualifications

• Bachelor’s or Master’s degree in Marketing, Business or a related discipline.
• Experience within pharma, corporate R&D, consumer health, data, SaaS, professional services or another B2B environment, or within an agency supporting similar clients.
• Experience using marketing automation platforms such as Marketo, HubSpot or equivalent.
• Experience with tools such as ZoomInfo, LinkedIn Campaign Manager, Google Analytics and Power BI or equivalent.
• Experience using audience segmentation, enrichment and intent data to identify and qualify new prospects.
• Familiarity with AI tools used for campaign optimisation, lead scoring or content personalisation.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [e-mail] for assistance.

Benefits

• We offer meeting‑free Friday afternoons allowing more time for heads‑down work and professional development.
• Through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
• We are proud that our workplace promotes continual learning and internal mobility.
• We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package.

Salary Range: 44,800.00 GBP to 64,133.33 GBP #LI-JG2

The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain.