Demand Generation Manager - AI & DA

Remote Worker LTD.; Greater London; On-site; GBP 45,000 - 64,000; Full time

Job summary

Wiley seeks a Demand Generation Manager to drive new pipeline across AI, Analytics and Data solutions. You will own audience ID, campaign planning and execution, working with Sales to deliver high‑quality leads and measurable revenue impact.

This hands‑on role requires data‑driven decision making, strong writing and cross‑functional collaboration to shape campaigns across channels while contributing to the team’s growth and effectiveness.

Qualifications

• B2B demand generation experience driving leads and pipeline for a sales organisation.

Responsibilities

• Develop and deliver always‑on, multi‑channel demand generation campaigns across email, paid social, content syndication, webinars, events and other channels.
• Define target audiences and ICPs using data to identify new prospects and tailor campaigns.
• Build campaign plans around pipeline and revenue goals, using conversion rates and lead requirements to inform activity.
• Partner with Sales to agree lead criteria, review lead quality and improve campaign targeting.
• Develop briefs and adapt messaging for different audiences and channels with marketing teams.
• Monitor performance and report on lead volume, pipeline influence, and ROI.

Skills

B2B demand generation

multi‑channel campaigns

Sales collaboration

analytics

copywriting briefs

Salesforce

Education

Marketing degree

Tools

Marketo

HubSpot

ZoomInfo

LinkedIn Campaign Manager

Google Analytics

Power BI

Job description

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

The Demand Generation Manager will drive new pipeline across Wiley’s AI, Analytics and Data (AIDA) solutions portfolio, targeting new customers, verticals and market segments. You will own demand generation activity from audience identification and campaign planning through to execution, optimisation and reporting. Working closely with Sales, you will focus on generating high-quality leads and ensuring marketing activity contributes directly to commercial pipeline and revenue goals. This is a hands‑on role combining strong B2B marketing execution, commercial thinking and data‑led decision‑making. As part of a relatively new team, you will also need to be confident taking ownership, working independently and helping to shape effective ways of working.

Job Responsibilities

• Develop and deliver always‑on, multi‑channel demand generation campaigns across email, paid social, content syndication, webinars, events and other relevant channels.
• Define target audiences and ideal customer profiles, using customer, market and intent data to identify new prospects and tailor campaigns to different segments.
• Build campaign plans around pipeline and revenue goals, using conversion rates, deal values and lead requirements to inform activity and measure success.
• Partner closely with Sales to agree marketing‑qualified lead criteria, review lead quality and use feedback to improve campaign targeting and performance.
• Develop campaign briefs and adapt Wiley’s commercial messaging and copy for different audiences and channels, working with Content Marketing, Product Marketing, creative and audience teams.
• Monitor campaign performance and pipeline contribution, using data to optimise targeting, messaging and channel activity and report on lead volume, pipeline influence, cost per lead and return on investment.

Required Qualifications

• B2B demand generation experience, with experience generating leads and pipeline for a sales organisation.
• Proven experience planning and delivering multi‑channel marketing campaigns and demonstrating contribution to commercial outcomes.
• Experience working closely with Sales to agree lead criteria, review lead quality and improve campaign performance.
• Strong analytical skills, with experience using campaign and funnel data to improve performance and inform future activity.
• Strong written and verbal communication skills, including experience developing campaign briefs and adapting copy and messaging for different audiences.
• Hands‑on experience using Salesforce.

Preferred Qualifications

• Bachelor’s or Master’s degree in Marketing, Business or a related discipline.
• Experience within pharma, corporate R&D, consumer health, data, SaaS, professional services or another B2B environment, or within an agency supporting similar clients.
• Experience using marketing automation platforms such as Marketo, HubSpot or equivalent.
• Experience with tools such as ZoomInfo, LinkedIn Campaign Manager, Google Analytics and Power BI or equivalent.
• Experience using audience segmentation, enrichment and intent data to identify and qualify new prospects.
• Familiarity with AI tools used for campaign optimisation, lead scoring or content personalisation.

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [e-mail] for assistance.

We are proud that our workplace promotes continual learning and internal mobility. We offer meeting‑free Friday afternoons allowing more time for heads‑down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non‑discriminatory factors, including but not limited to, geographic location, skills, and competencies.

Salary Range: 44,800.00 GBP to 64,133.33 GBP#LI-JG2