Demand Generation Manager

JR United Kingdom; Reading; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading enterprise AI company is seeking a Demand Generation Manager to drive pipeline creation through global partnerships. In this role, you will develop demand generation strategies, engage with key stakeholders, and leverage a robust partner ecosystem to fuel sales growth. Ideal candidates will have a strong B2B marketing background with hands-on experience in integrated campaigns.

Qualifications

• Minimum 5 years experience in demand generation, ideally in enterprise software.
• Experience in partner-driven B2B environments.
• Proven ability to align multiple stakeholders.

Responsibilities

• Develop and execute integrated demand generation campaigns.
• Work closely with strategic partners to drive awareness and nurture leads.
• Test, measure, and optimize strategies for growth.

Skills

Demand Generation

B2B Marketing

Campaign Management

Stakeholder Alignment

Job description

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Sector: AI / Enterprise Software / B2B SaaS

Our client, an enterprise AI company redefining how software is tested at scale, is hiring a Demand Generation Manager to own and scale pipeline creation through its global partner ecosystem. With enterprise traction already in place and go-to-market partners including Cognizant, Tech Mahindra, and TCS, the foundation is set - now they need someone to build the engine.

You’ll be responsible for developing and executing integrated demand generation campaigns, working closely with strategic partners and GSIs to drive awareness, nurture leads, and accelerate sales velocity. From ABM to co-marketing, you’ll have the freedom to test, measure, and optimise what works - with significant investment behind you and a differentiated product in your hands.

This isn’t a purely digital or paid media role - it’s a channel-led, partner-integrated position focused on long-term, enterprise growth.

You’re an experienced demand gen operator (5–8 years+) who’s led campaigns in partner-driven B2B environments, ideally in enterprise software or data infrastructure. You’re comfortable aligning multiple stakeholders, building joint value props, and using marketing to enable sales - not just generate MQLs.

If you're based in London (or can work from there regularly) and want to join a company where your campaigns directly fuel revenue, this could be your next big step.