Demand Generation Manager

JR United Kingdom; London; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

An innovative organization is seeking a Demand Generation Manager to craft and execute marketing strategies aimed at C-suite clients. This hybrid role involves developing campaigns across various channels, including email and paid ads, while collaborating with internal teams to enhance marketing assets. With a focus on nurturing existing relationships and acquiring new clients for exclusive workshops, this position offers a dynamic environment where your contributions will directly impact business growth. If you have a passion for B2B marketing and a knack for engaging executive audiences, this is an exciting opportunity to make a significant difference.

Qualifications

• 4+ years of B2B marketing experience focused on demand generation.
• Strong hands-on experience with LinkedIn, PPC, and paid media campaigns.

Responsibilities

• Identify effective channels to contact target clients.
• Execute email marketing campaigns from end-to-end.
• Track campaign performance and conversion rates.

Skills

B2B Marketing

Demand Generation

Email Marketing

PPC Campaigns

Copywriting

SEO

Campaign Performance Tracking

Job description

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£300-£350/day │ Outside IR35 │ Hybrid/London (4 days/week in office)

Working for a mission-led research and advisory organisation that targets C-suite staff in profitable companies, the Demand Generation Manager / Event Marketing Manager / B2B Marketing Manager will develop an effective marketing strategy to, both, nurture existing and sign-up new clients for invitation-only workshops taking place at the end of this year.

The organisation already knows which companies they want to target, so the Demand Generation Manager / Event Marketing Manager / B2B Marketing Manager will be key to identifying the channels to (re-)engage with these executive clients and deliver on subsequent campaigns. They have internal design and content capability, but this role will involve writing/checking copy and hands-on executing campaigns.

This is a hybrid role with ideally 4 days per week in the office (Covent Garden area). This is a 4-month contract OUTSIDE IR35 with potential to be extended based on performance.

The Demand Generation Manager / Event Marketing Manager / B2B Marketing Manager will:

1. Identify the most effective channels to contact target clients.
2. Execute on email marketing campaigns from end-to-end.
3. Develop campaigns across paid ads, email, and SEO.
4. Track campaign performance and conversion rates.
5. Collaborate with the Sales, RevOps, and Design teams as and when needed.
6. Manage development of new marketing assets while identifying gaps in existing content.

Candidates for the Demand Generation Manager / Event Marketing Manager / B2B Marketing Manager must have:

1. 4+ years’ B2B marketing experience focused on demand generation with a fairly quick / transactional sales cycle (e.g., SaaS software, services, payment services, B2B events, etc).
2. Strong hands-on experience planning and executing B2B campaigns across LinkedIn, PPC, paid media, and any other relevant channels to engage targets.
3. Strong communication and copywriting skills.